Thursday, December 26, 2019

The House on Mango Street by Sandra Cisneros - 509 Words

The House on Mango Street is an important coming of age story that observes the life of a young Chicana (Mexican-American) girl through her creative use of words and storytelling over the course of one year. It is an interesting style to read because of the way it paints several pictures then leaves the reader to bring them together to see the bigger image of the area in which the protagonist, Esperanza, lives. The book shows a natural maturation of a little girl, but it happens much quicker than most girls because of the experiences she has with men and what she learns from the older women that inhabit the neighborhood. Her early writings talk about her desires and essentially seem to be all about her with her own life and musings at the center. She is excited to live in a big house but then it disappointed when it turns out to be run down and not as nice as she wanted. She does meet a few friends and they play like girls should without much care outside of themselves and their own fantasies, but the reality of their situation and where they live invade on that fantasy and force Esperanza to come face to face with sexuality and the attention that she is getting from men. This happens at a fragile time in her life because she is maturing through puberty and she has feelings for boys, but the negative aspect of that attention works to distort the natural feelings she may have had for men. Already we see before this maturity that she considers men to be kind of in a worldShow MoreRelatedThe House On Mango Street By Sandra Cisneros1132 Words   |  5 Pageslives. In the collection of short stories, The House on Mango Street, by Sandra Cisneros, she focuses on a young Hispanic girl named Esperanza Cordero who grew up on Mango Street. As she is changing and maturing, she writes down her experiences about discrimination of gender, sexual orientation, and more. Esperanza s transformation from a young and innocent girl to a mature woman is displayed through her self-r ealization and experiences that help Cisneros reveal how one s own experiences can lead toRead MoreThe House On Mango Street By Sandra Cisneros1297 Words   |  6 Pagesto think of a story to create, most of the advice given to them is â€Å"write what you know.† This was perfect advice for Mexican-American writer Sandra Cisneros, who draws upon her coming-of-age events throughout her childhood and adolescence in â€Å"The House on Mango Street.† Drawing from life stories, her alter ego â€Å"Esperanza† describes everything from the house she lived in, to the hair on people’s heads. These personal stories show a stark contrast for any reader of a different culture, and confirmRead MoreThe House On Mango Street By Sandra Cisneros913 Words   |  4 Pagesvignettes that made up â€Å"The House on Mango Street†, a coming-of-age novel by Mexican-American writer Sandra Cisneros. Cisneros in this specific vignette reveals the inherent oppressiveness of all marriages, which by their nature rob people of their independence. Sally is not even eight grades and she gets married. Her husband is a marshmallow salesman that she meets at a school bazaar. She moves to another state where is legal their marriage. Sally tells Esperanza about her house and domestic objects thatRead MoreThe House On Mango Street By Sandra Cisneros1854 Words   |  8 Pages The Street That Changed a Life The House on Mango Street, by Sandra Cisneros, displays a great emphasis on culture and people helping form a young girl into a young lady. The main character, Esperanza, has to navigate a mentally and physically challenging life growing up in a poor, Hispanic neighborhood while still learning how to mature and rise above the poverty that surrounds her. Thus, the question arises: in what way and to what extent does close human interaction change Esperanza’s lifeRead MoreThe House On Mango Street By Sandra Cisneros886 Words   |  4 PagesThe House on Mango Street is a novel by Sandra Cisneros. The novel is acclaimed by critics and used in schools all around the world. â€Å"The House on Mango Street† is about a young Latina girl who is about the age of 12 when the novel begins. Sandra’s novels have sold over two million copies. Sandra was born on December 20, 1984, in Chicago, Illinois. In 2016, President Barack Obama presented her with the medal of ‘Nat ional Medal of Arts’. Title: The House on Mango Street Author: Sandra Cisneros TheRead MoreThe House On Mango Street By Sandra Cisneros2004 Words   |  9 PagesIn The House on Mango Street, by Sandra Cisneros, twelve-year-old Esperanza Cordero must navigate through the trials and tribulations that one can associate when encountering young adulthood. The author Cisneros, utilizes her unique writing style of vignettes to illustrate the narrative voice of Esperanza in her text. A major theme that can be seen as the most prominent thus far, is on the feminist role of Esperanza as a female in her Latin American culture. The House on Mango Street is an overallRead MoreThe House On Mango Street By Sandra Cisneros753 Words   |  4 PagesWhen you look at the cover of the book, The House on Mango Street, you see bright colors and a fun font. The first vignette that Sandra Cisneros writes is about Esperanza, a young Latino girl wishing that she had her own house, a house with trees and white fences. The way that Cisneros writes screams â€Å"little girl.† Howe ver, as you dive deeper into the book, the subject of each vignette gets darker. Slowly, we start to see the dangers of growing up as a young Latino girl in a Chicago neighborhoodRead MoreThe House On Mango Street By Sandra Cisneros1688 Words   |  7 PagesThe House on Mango Street, a novella by Sandra Cisneros, revolves around the idea of a developing Latino girl facing the difficulties of transitioning to a young mature woman. Esperanza moves into a house on Mango Street, where she meets many diverse influential people as she attempts to discover her true identity and understanding of the world. While doing this, she encounters the struggles of her community, socioeconomic class, and heritage. Esperanza’s opposing view of herself slowly adjusts asRead MoreThe House on Mango Street by Sandra Cisneros766 Words   |  3 Pagesliterary analysis on â€Å"The House on Mango Street† by Sandra Cisneros. This story takes place in the center of an over populated Latino neig hborhood in Chicago, a city where many of the poor areas are ethnically segregated. This novella uses two main symbols shoes and trees. Later in the literary analysis I will explain what these mean to the main characters. There are three main characters in the novella Esperanza, Sally and Nenny (short for â€Å"Magdalena†). The House on Mango Street tells the life of EsperanzaRead MoreThe House On Mango Street By Sandra Cisneros1087 Words   |  5 PagesRiaz Salehi The House on Mango Street by Sandra Cisneros, portrays the life of a teenage girl named Esperanza living on Mango Street. Though Esperanza lives in a diverse city, pre-existing stereotypes are affecting how others(women?) are perceived and treated. Esperanza starts to see how to change her community and the negative view of herself by taking the wrong actions of other women and connecting them to her own life experiences. To begin with, Esperanza always saw this great distinction

Wednesday, December 18, 2019

Female Athlete s Or Soft Porn Stars - 2101 Words

Female Athlete’s or Soft Porn Stars? Amanda Gould Rachel Rawlinson WS 444B 8 December 2014 Females have almost always, in most cultures, been looked at as objects for males. More recently, females have been breaking the stereotype of what a female should be. Females are less looked at as housewives, and more recently looked at as equal counterparts to males. Although females have started to slowly break the barrier between males and females, there is still a strong presences of this barrier in sports. First, women were not treated equal until Title IX was created. Title IX has been a monumental aspect of integrating women into sports, specifically at the high school and college levels for the past 42 years (Womens Sports). Since Title IX has allowed females to play sports at these amateur levels, it has helped teach women to believe in their abilities. It has also pushed female athletes to go beyond the high school and college levels and play professionally. Six different ways the media portrays is through athletic competence, ambivalence, the all-American girl next door, hyper-heterosexual, sexy babe, and soft pornography. Female athletes are not fully recognized as professional athletes, they have become soft porn stars because of the way media portrays them, their want for fame, and the society we live in. In the early 1900’s female athletes dressed very conservative. Before playing basketball females would dress in many different layers. MarionShow MoreRelatedEssay on The Medias Negative Influence on Teens4552 Words   |  19 Pagesinto women’s minds. In accordance with Comstock and Scharrer in his book, Media and the American Child, the United States presents the perfect body to be flawless. Beauty is seen as an unblemished face and a very skinny body that is sensuous for females. (95-96). For example, Barbie, the mass produced toy by Mattel, was a huge success for every adolescent girl for many generations. With her stylish outfits and her flawless body, she has been a role model for many young girls. Mattel placed an imageRead M oreFilm Review : Halloween 2343 Words   |  10 Pagesearly 1980s. Slasher films involve a killer who hunts down a bunch of teenagers and kills them graphically. Victims are usually young adults or teenagers who are isolated and can’t call for help. Most of the films begin with the murder of a female and end in one female survivor who outwits the killer. Women in slasher films are exposed to acts of extreme violence, sexualised by men and believed to be in need of saving. Mark Jancovich stated that â€Å"it may be useful to make a distinction between the beautyRead MoreSports17369 Words   |  70 Pagesexamples here: Exercise 4.5 offers directions on how to get information on audiences for the Olympic Games, along with a sample and coding forms, and Exercise 5.8 gives you a good background for interviewing sportscasters. In the hope that you use soft drinks, as suggested, you should enjoy Exercise 5.6, â€Å"The Brent Musburger Drinking Game†Ã¢â‚¬â€ another way to monitor sportscasterspeak. There actually are a number of fun exercises here, as you will see. In terms of the practicum, you are asked to considerRead MoreSports17363 Words   |  70 Pagesexamples here: Exercise 4.5 offers directions on how to get information on audiences for the Olympic Games, along with a sample and coding forms, and Exercise 5.8 gives you a good background for interviewing sportscasters. In the hope that you use soft drinks, as suggested, you should enjoy Exercise 5.6, â€Å"The Brent Musburger Drinking Game†Ã¢â‚¬â€ another way to monitor sportscasterspeak. There actually are a number of fun exercises here, as you will see. In terms of the practicum, you are asked to consider

Tuesday, December 10, 2019

Qualitative Psychology Sampling Research Methods

Question: Discuss about the Qualitative Psychology for Sampling Research Methods. Answer: Introduction: The research study by Snaith et al. (2015) gives clear statement of research goal. It is to identify the experience of nulliparous women in telephone support intervention (TSI) and TSI with uterine artery Doppler screening (UADS) and collect their feedback on current structure of antenatal care service in UK. Methodology of qualitative research- Qualitative research is mainly done to identify feelings, values and perceptions of participants to any issues, develop hypotheses for further testing, identify emotions and attitudes to social issues, uncover strategic direction to address issue and many others. As in the research by Snaith et al. (2015), the purpose is to identify nulliparous womens experience in antenatal care provision, the use of thematic approach to conducting semi-structured interview with participants is appropriate to get reliable results. Justification of research design- Considering the lack of research on alternative method for providing women with relevant information during pregnancy, the research question for this study was design. Mixed method study along with randomized controlled trial (RCT) and semi-structured interview was selected to gain insight into the nulliparous women experience in TSI and UADS intervention. The justification for RCT design was that it provided the opportunity to assess the effectiveness of intervention on women. On the other hand, thematic approach to qualitative research was selected by Snaith et al. (2015) to collect subset of data from semi-structured interviews. It would contribute to developing the idea regarding the contextual factor that affects womens experience in receiving the interventions. The purposive sampling approach to interview will help in identifying areas of improvement in antenatal care. Hence, clear justification was given regarding the methods to be used in con ducting the research. Relevance of recruitment strategy- The quality of the research article is enhanced by the explanation regarding the method sample recruitment. It was based on certain inclusion and exclusion criteria. Those nulliparous women were included in the study who met the definition of low risk according to NICE guidelines and in this way 840 women were selected for the study. Those women who planned to move from the area during pregnancy and that receiving hospital-based teenage pregnancy support was excluded from the study (Snaith et al. 2015). This recruitment strategy is commendable as it reflects the researcher is focused on getting appropriate sample according to the purpose of study and eliminates any biasness in research findings (Robinson 2014). Hence, all detail regarding the method of sample selection and which people cannot take part was given. Explanation was also given regarding the reason for selecting low-risk nulliparous women in research and it was mainly because they will h ave reduced chance of complication and anxiety during pregnancy (Snaith et al. 2015). Data collection in relation to the research issue- As the purpose of this research was to determine whether TSI and UADS intervention can reduce the total number of antenatal visits and increase the satisfaction with care, interventions was provided to control group and telephone support group. Control group received standard antenatal care whereas TSI group received TSI in gestation period apart from usual care. To ensure consistency in data collection method, questionnaire related to womens expectation in antenatal care provisions, location, timing if visit, need for improvement and availability of support network was developed for the semi-structured interview. Hence, the reliability of the data collection method is enhanced by using an interview topic guide. All detail regarding the method of interview and duration was given. The foresight of the researcher is also seen by their focus on background of the interviewer. This was considered important as interviewer from nursing or s onography background may affect the interview process as well as analysis of result. This approach is useful to get explicit data specific to the purpose of investigation and enhance the value of research study (LoBiondo-Wood and Haber 2014). Relationship between researcher and participants- The reliability of the research article is reflected by the way researcher paid attention to the background of the interviewer during the interview process. It depicts the researcher critically analyzed the role of interviewer in contributing to biased and confounding evidence. During the data collection process, the focus of the researcher was on sample size. This approach is necessary in good practice research as there are time constraints which may pose problem for the researcher if large sample size is taken for the study (Scott?Phillips, 2014). The response of the researcher at various stage of data analysis is also seen which depicts critical knowledge about ways to enhance interpretation of data. This can be said because of the adaptation of familiarization process to extract emerging themes from the research. Consideration of ethical issues in research- There are certain ethical guidelines which must be followed before and during the investigation process in research. This involved taking required approval from research committee, informing participants about purpose of study, taking informed consent from participants after revealing risk and benefits of the research. Following ethical norms is considered important because it promotes the aim of research by avoiding errors, falsification and misrepresentation of data (Resnik 2011). Similar approach was also followed by Snaith et al. (2015) as ethical approval for the research was taken from the Joint Ethics Committee of the New Castle and North Tyneside Health. Women who were selected for the trial gave consent on being contacted postnatally for the interview. However, no detail is seen regarding how the detail regarding purpose of research or potential risk has been reported. Level of data analysis- The thematic approach to data analysis was used to classify the data into certain themes and categories. This was done by the inclusion of important themes that explored womens view of intervention. The coding process and critical reading of interview transcripts helped to generate emerging concepts and theme in research. The analysis process in the research was effectively demonstrated by using the thematic framework and indexing. By this process, emerging themes such as personality of midwife, individualized approach to antenatal care and ultrasound examination during pregnancy. The charting stage in data analysis was also comprehensively explained by the researcher where each theme was further classified into subheadings. This approach is beneficial to assess the commonalities in response and eliminate repetitions (Smith 2015). However, one weakness in data analysis is that the researcher did not give any indication to identify potential biases that can aff ect the result. Statement of findings- The result depicted analysis of the whole sample group with identification of seven major themes such as quantity of antenatal visits, organization of antenatal visits, relationship with midwife, preparation for postnatal period, TSI, UADS and impact of ultrasound scans. The result depicted that there was no difference between trial group in intervention and it did not affected the result. It also showed that a support intervention does not affect the number of antenatal visits. Hence, study finding is discussed in relation to the research question and it was also consistent with previous findings on the topic (Snaith et al. (2015). Contribution of the study to existing research- The credibility and value of the research finding is enhanced by clear explanation about the implications of the finding for antenatal practice. It recommended using alternative flexible approach to resource utilization by contacting women by other methods apart from face-to-face interviews. Hence, it did not supported TSI intervention for routine antenatal care provision for women (Snaith et al. 2015). References LoBiondo-Wood, G. and Haber, J., 2014.Nursing research: Methods and critical appraisal for evidence-based practice. Elsevier Health Sciences. Resnik, D.B., 2011, May. What is ethics in research why is it important. InThe national. Robinson, O.C., 2014. Sampling in interview-based qualitative research: A theoretical and practical guide.Qualitative Research in Psychology,11(1), pp.25-41. Scott?Phillips, T.C., Laland, K.N., Shuker, D.M., Dickins, T.E. and West, S.A., 2014. The niche construction perspective: a critical appraisal.Evolution,68(5), pp.1231-1243. Smith, J.A. ed., 2015.Qualitative psychology: A practical guide to research methods. Sage. Snaith, V.J., Robson, S.C. and Hewison, J., 2015. Antenatal telephone support intervention and uterine artery Doppler screening: A qualitative exploration of women? s views.Midwifery,31(5), pp.512-518.

Tuesday, December 3, 2019

The INterview Essay Example For Students

The INterview Essay C. K.:To start out, what is your name?C. K.:Was that your residence when you were a teenager?W. B.:Yes, until I was 17 years old when I served the country. C. K.:Did you live with both of your parents when you were young?W. B.:Oh no, he didnt make it, he wasnt in that age group. W. B.:Yes, he had a couple of brothers that were in WWI. We will write a custom essay on The INterview specifically for you for only $16.38 $13.9/page Order now C. K.:Did they ever tell you or him stories that you can remember?W. B.:No, other than I remember him saying something about the trenches over in France. They fought unlike we do today. C. K.:Did you guys have electricity back then?W. B.:Well the earliest I remember we did not have electricity. The earliest I remember, I must have been about 3 years old, I have a picture of me and my mother and father when I was 2 years old. And we lived out in Rougemont and there was no electricity there at that time. And I remember we had a well across the street. We had to walk across the street to draw water from the well. C. K.:So, you said you were in WWII, any war stories?W. B.:Oh yes, one time I got a brain concussion, a skull fracture I was sent back to Eya Heights Hospital in Pearl Harbor, there I spent about six months. When I went back to duty, I went into a destroyer. Later I went to be a radio electrician. C. K.:What about the attack on Pearl Harbor, what do you remember about that?W. B.:I was at home in Rougemont at the time when the bombing went on. But my older brother was in Pearl Harbor on the USS West Virginia. He was a member of the crew. C. K.:Did he tell you specific details about Pearl Harbor?W. B.:Uh, no. Well he did say he was not on duty that morning, he was on liberty in Honolulu, and he was not on the ship when it got sunk. C. K.:In WWII did you have any close calls?W. B.:Yes, just that one I told you about earlier. W. B.:One daughter lives in Arizona the other lives here in Durham. It was around 1955, 1956. C. K.:How did you support the family?W. B.:I was a hard working person, I operated a TV shop in Roxboro. I worked long hours. My wife was a nurse, she worked at the hospital in Roxboro. Things werent so bad. Things were really touch and go back when I was 5 or 6 years old. When the depression came along. Course we were poor. People now adays, they cant quite survive on the way that we lived. I remember my father worked ten hours a day, and got paid very little money, but supported seven children. W. B.:Well, we had a garden, a cow, and a pig. We made out pretty good. My mother worked in the garden, and when the kids were old enough to work the garden they worked the garden. I also remember when I was going to school as a child 6 or 7 years old, I remember carrying my buttermilk to school in a little mason jar that fits underneath the windowsill. My lunch I would carry in a paper sack. I would be lucky to have a paper sack, people cant quite grasp that. I would fold up my paper sack very neatly and bring it home, and I could carry my lunch the next day. And thats the way we did it, we survived. We didnt go hungry. But I remember when a meal would be made from thick gravy; fat back, some grease, and flour would make brown gravy. And that would be the meal. I remember meals with buttermilk and cornbread crumbled up in it. I remember meals from molasses, molasses butter, it was a good meal. I remember Saturdays would be for special occasions. We could buy a can of salmon and it c ost 10, and mix with some flour and make salmon patties, we would have a gourmet type meal. We would buy one pepsi-cola for 5, you could make a big pitcher of tea, pour that one pepsi-cola into the tea, and we would have pepsi-flavored tea. A lot of people

Wednesday, November 27, 2019

Daughter Chromosome

Daughter Chromosome Definition: A daughter chromosome is a chromosome that results from the separation of sister chromatids during cell division. Daughter chromosomes originate from a single stranded chromosome that replicates during the synthesis phase (S phase) of the cell cycle. The duplicated chromosome becomes a double-stranded chromosome and each strand is called a chromatid. Paired chromatids are held together at a region of the chromosome called the centromere. The paired chromatids or sister chromatids eventually separate and become known as daughter chromosomes. At the end of mitosis, daughter chromosomes are properly distributed between two daughter cells. Daughter Chromosome: Mitosis Prior to the start of mitosis, a dividing cell goes through a period of growth called interphase in which it increases in mass and synthesizes DNA and organelles. Chromosomes are replicated and sister chromatids are formed. Prophase - sister chromatids begin migrating to the center of the cell. Metaphase - sister chromatids align along the metaphase plate. Anaphase - spindle fibers separate sister chromatids by pulling them centromere first toward opposite ends of the cell. Once separated, each chromatid becomes known as a daughter chromosome. Telophase - daughter chromosomes are separated into distinct new nuclei. After cytokinesis, two distinct daughter cells are formed from a single cell. Daughter chromosomes are equally distributed between the two daughter cells. Daughter Chromosome: Meiosis Daughter chromosome development in meiosis is similar to mitosis. In meiosis however, the cell divides twice producing four daughter cells. Sister chromatids do not separate to form daughter chromosomes until the second time through anaphase or in anaphase II. The cells produced in meiosis contain half the number of chromosomes as the original cell. Sex cells are produced in this manner. These cells are haploid and upon fertilization are united to form a diploid cell.

Saturday, November 23, 2019

Pricing Decision Essay Essays

Pricing Decision Essay Essays Pricing Decision Essay Essay Pricing Decision Essay Essay Companies in their enterprise to win in the extremely competitory and dynamic market are now sing a clear focal point on their selling schemes. This is in order that they may stay relevant in the fast changing concern environment. market conditions and consumer penchants. It is of import that a company considers the effects of the alterations in the concern environment including monetary value fluctuations initiated by its rivals This is best done by first analysing the monetary values offered by the rivals visa vie the company’s cost construction and the competitor’s opportunities to alter in response to the company’s new monetary value offers ( Kotler 2003. p 66 ) . Pricing Strategies The company needs to calculate out the best scheme to implement in order to accomplish the optimal monetary values for its merchandises. To originate cost-cutting with a position to better on the profitableness of the company the company must hold an apprehension of the type of cost that it needs to pull off. This will be to a big extent influenced by its manner of direction. beginnings of professional advice. the broader vision of the company’s ends. communicating scheme. and company’s capitalisation in relation to debt-equity ratio and the cost of borrowing ( Sherman 2007. p 3-4 ) . The company besides needs to understand the several types of costs that it incurs. The assorted types of costs are research and development costs. the operating expenses and administrative costs. human capital costs including wellness attention costs. wages and employee benefits. substructure and system costs. advertisement and promotional costs. fixed and variable costs. and debt-servicing costs. The bottom line is to exhaustively analyze each of these cost classs and weigh their importance to the company’s concern operations. see more efficient available options. and the possible deductions of the cost decrease scheme ( Sherman 2007. p5 A ; 9 ) . A company such as Wal-Mart that has for old ages been in front of its rivals by offering the lowest monetary values for its goods. Wal-Mart is able to pull off favourable monetary value cuts by implementing monetary value cut schemes such as endeavouring to cut down its costs by prosecuting a revenue enhancement decrease scheme. This has been through its investings in Real Estate Investment Trusts ( REITs ) in order to work revenue enhancement loopholes and avoid some of the revenue enhancements levied in peculiar provinces ( Moore 2007. p. 2 ) . Having accomplished the above cost decrease scheme. the company may the come up with appropriate pricing for its merchandises. This is done by first understanding pricing methods. There are six pricing methods that would take to an informed determination in repairing monetary values. These are markup pricing method. the mark return pricing method. perceived value method of pricing. value based pricing. the going-rate method of pricing and the sealed-bid method of pricing ( Kotler 2003. P 66 ) . Deductions of Price Cuts and Conclusion The monetary value of the merchandise or service is a major factor that influences customer’s purchase determination is the selling mix. A combination of the cost decrease scheme and an appropriate pricing scheme is more likely to profit the company and enable it achieve a competitory advantage over its rivals. By following market antiphonal cost film editing schemes in the communicating industry. companies in bend helped make a better manner of life whereby clients are now able to pass on more frequently and at lower monetary values Salazar 2007. p. 1 ) . This translates to increased net incomes to the service suppliers as they are able to sell more units than earlier. Mentions Kotler. P. ( 2003 ) . Marketing Management. 11th Ed. New Jersey: Prentice Hall. Moore. M. ( 2007 ) . Taxing Schemes: Always Cuting Monetary values. Wal-Mart Attempts to Rollback Taxes. Retrieved March 8. 2009 from hypertext transfer protocol: //walmartwatch. com/img/blog/NIMSP_tax_strategies. pdf Salazar. L. C. Cost Cutting Strategies at the Bottom of the Pyramid. Retrieved March 8. 2009 from hypertext transfer protocol: //www. lirneasia. net/wp-content/uploads/2007/03/2-lcs-shoestrings-sing-28feb07. pps Sherman. A. J. ( 2007 ) . Schemes for Cuting Costss and Improving Profitability. Retrieved March 8. 2009 from hypertext transfer protocol: //www. sbecouncil. org/uploads/PPT % 20Cost % 20Cutting % 20for % 20Growth % 20and % 20Profitability. ppt

Thursday, November 21, 2019

Promotional Practice Report Essay Example | Topics and Well Written Essays - 2000 words

Promotional Practice Report - Essay Example Nike holds the leading position in this industry with the total sale of USD 37 billion which is USD 9 billion ahead of its primary competitor, Adidas Group (Nike Inc., 2014, p.1). The brand equity and the innovative promotional activities and campaigns have acted as the major drivers of the growth and continued popularity of the company since its inception till the current days of operation (Porter, Harris and Yeung, 2002, p.200). Nike Inc. is considered to be one of the most valuable brands across the globe and is renowned for its innovative communication techniques. The company holds the 26th position in the list of the top 100 global brands as published in the year 2012 by Inter brand. The brand value of Nike in 2013 was USD 13, 179 million. Brand image is a significant factor required for any company to ensure continued success and create competitive advantage in a dynamic global business environment. As such, Nike Inc. has been continuously working on developing strong promotional practices as a part of its integrated marketing communication strategies. In this report, an analysis of the very successful recent campaign of the company â€Å"Risk everything† would be discussed and analyzed. This advertising campaign was released in April 2014 and went on to become one of the most impactful and successful advertising campaigns in the history of the company thereby taking the brand image, perception and awareness of the company to new heights. The main objective of the â€Å"Risk Everything† Campaign launched by Nike was to inspire the consumer groups of the company to take risks and succeed. This campaign used celebrity endorsements by various famous athletes to promote the brand and create high levels of inspiration and euphoria among the fans of these famous athletes. The celebrity endorsements were also used as a strategy to establish the acclaimed quality of the products by

Wednesday, November 20, 2019

The War Between Cyprus And Turkey Research Paper

The War Between Cyprus And Turkey - Research Paper Example Conflicts that arise between two different ethnic groups are always a challenge to resolve and Cyprus Island was not an exception. Moreover, the strategic location and the island’s unique history have played a part in the involvement of many parties in Cyprus and the challenges in settling the disputes. Present conflicts between the Greek Cypriots and Turkish Cypriots have been sparked by this historical environment that was between them. The legacy of the many wars and conflicts has created a destabilized situation where both communities cannot trust each other. Pre-war period. Greeks were seen to desire domination over the Turkish Cypriots.in 1878 the British created a legislative council in Cyprus the Greeks demanded more representation and in 1882 the British decided to give the Greeks 9 members and the Turkish Cypriots three. The Turkish Cypriots protested as was expected as they saw its risky having the Greeks dominate. This defensiveness became a primary characteristic in the Turkish Cypriots behavior a notion that the Greek Cypriots did not really comprehend. After the war against the British came to an end the Greek Cypriots did not bother to have talks with their Turkish counterparts or give them assurance. This thus led to a state where although the island was Great Britain’s colony, and both groups were under colonisation, independence was not the outcome of the mutual cooperation by both communities. The two groups were never willing to cohabit as one state as both communities had different objectives. For many years the Turkish Cypriots never understood the Greek Cypriots desire for enosis. They thought that this desire to unite with Greece reflected the Greek Cypriot’s attempts to govern them. In the years 1878-1960, the Turkish Cypriots affiliated themselves with British, which was a serious mistake. This move is what made the constitution contain to privileges leaning on the Turkish Cypriots. If they hadn’t aligned t hemselves with the British they may have entered independence jointly with the Greek Cypriots. They on their side showed little interest of the powers they were given under the Zurich constitution. Conscious of Turkish government support and Turkish troops in the island they were unyielding in claiming their rights as a separate group even in situations where these rights were unrealistic or conflicted with the state’s interests. The populace of the Turkish Cypriots was small but their leaders still insisted on having the 30% positions in the civil service though qualified people were unobtainable. Between 1960 and 1963, using their veto powers they utterly paralyzed the government (Amussen, 2008). This sparked president Makarios proposals The Greek Cypriots agreed that the constitution had to be revised and was not necessary to be a compromise with the Turkish Cypriots. They made a blunder and continued their discussion to reunite with Greece, a move that was prohibited by t heir constitution. Turkish had control of 40% of the island and was entitled to 30% of the civil service position, a 40% share in the army with just being 18% of the whole populace. The Greek Cypriot’s actions were even more fueled by this privileges the Turkish Cypriots were liable to in the constitution but had the Greek Cypriots been content with the status quo and accepted those privileges and let go of their desire for the union with Greece, then the Turkish Cypriots just might have been more receptive for some compromise (James, 2011). Nevertheless, this never happened. Instead the leader of the Greek Cypriots, president Makarios attempted to review thirteen amendments of the constitution. The Turkish Cypriot leaders and the Turkish government

Sunday, November 17, 2019

Millers dramatic presentation Essay Example for Free

Millers dramatic presentation Essay Discuss Arthur Millers dramatic presentation of Mary Warren in The Crucible. Arthur Millers play The Crucible is based on the events in a 17th Century town called Salem, where a young girl by the name of Abigail Williams cries witchcraft when she is almost charged for conjuring spells. Abigail and her friends were caught dancing on night around a fire by their town priest and Abigails uncle Reverend Parris. After that day strange things were believed to have happened, consequently leading to a lot of women being charged of witchcraft. This was quite unfortunate as back in 1692 the penalty of witchcraft was hanging. In Act one, Mary is presented as a naive, scared and a lonely, seventeen year old girl. Whom evidently is bullied by her employer John Proctor and the other girls in the village, especially Abigail, as she is petrified at been called a witch by the other village people. Mary also comes across as being pathetic in the sense that she has no real friends and relies on a liar like Abigail for trust. Miller in his own words, describes Mary Warren as a naive, lonely, subservient seventeen year old girl, who is treated with little respect by Abigail and the other girls. Oh, youre a great one for lookin, arent you Mary Warren? What a grand peeping courage you have! It is possible that the other girls are in fact terrified of her, knowing that she is weak and can easily slip up under pressure, reviling their doings in the forest that night. When she meets John Proctor, a strong willed character who is not afraid to speak his mind, Mary expectedly is very frightened of him as he regularly threatens her and occasionally refers to giving her a whipping! Ill show you a great doin on your arse one of these days. Now get home; my wife is waitin with your work! Mary very quickly jumps to the sound of his voice and as Miller describes in a stage direction, trying to retain a shred of dignity, she goes slowly out. This highlights the control some like Proctor has on someone like Mary. In Act two, the audience learns a great deal about the events happening in Salem through Mary, hence she being made an official of the court. This in a way speaks on its own, how totally out of hand the situation in Salem has become with someone of Mary stature being made an official of the court and the share pace of everything in just eight days. Mary later informs us on the amount accused, No sir. There be thirty-nine now This being thirty-nine women, thirty-nine charges and trials of those being accused of witchcraft, in just eight days from when Abigail fist accused Tituba of witchcraft! Through Mary, the audience is made aware of the influence Abigail has on the court and the Salem community and reveals how Elizabeth was accused with sending her spirit out against Abigail. This was due to Abigail dislike of Elizabeth and desire to get rid of her so she could have John Proctor all to herself. Hence Mary immediately connects herself to the condemning of Abigails accusation and saving of Elizabeths life. I saved her life today! Miller ensures that the audience are aware of the absurdity of the situation in Salem, due to the court appointing a servant girl like Mary as an official. Unlike Proctor, she doesnt speak out of her place and listens and does everything she is told to by such people like Parris or Danforth which could explain why the court were keen to appoint some like her as an official. Although we also notice a change in Mary Warrens character from being a good, obedient servant to a slightly ruthless more and self confident young woman. Ill not stand whipping anymore! This is directed at Proctor as he tries to order Mary around, but fails. Furthermore, on her return from court, Mary unknowingly condemns Elizabeth by giving her a poppet with a needle placed in it as a gift she had earlier on that day in court. We later discover that this proves to be very unfortunate on Elizabeths behalf as she is later charged for sending her spirit out against Abigail and stabbing her. After Elizabeth is taken away, Proctor realises that in order to save his wife, he needs Mary to support him in court as a witness against Abigail and the other girls. To prove all their outbursts in court of being attacked by spirits were false and just an act. At the end of Act two Mary is clearly frightened by Elizabeths arrest, as she really begins to see Abigail true influence over the court and ends up being bullied to give evidence against her. In Act three when Mary arrives in court to accuse the girls of lying, she seems to refer to her previous characteristics in Act one of being very quite and frightened, as to what the other girls might do to her if she talks. I cannot, theyll turn on me This taken from the end of Act two and shows the hold of fear someone like Abigail still has on her. On of the most dramatic incidents in the play, is when all the other girls turn on Mary by saying they see her spirit and begin to repeat whatever she says: Mary: Abby, you mustnt! Abby+ other girls: Abby, you mustnt! This eventually make Mary realise that she will be accused of witchcraft if she continues to oppose Abigail and evidently Mary turns against Proctor and accuses him of making her defy the court and turning her to the devil. Thus Mary returns to her new found personality of being confidents and only thinking of herself. In conclusion, Mary Warrens character makes The Crucible tenser through Arthur Millers dramatic presentation of her. Presented through his description of her being and subservient in the begging of Act one, to her speaking and acting on, with more confidence in Act two. In addition, in Act three Mary is once again bullied by Abigail and Proctor to an extent that she breaks down into tears at one point and speaks out of proportion to save herself. Therefore once again she ends up being described in the manner of being terrified, pleading and almost collapsing, when she is finally pushed by Abigail and Proctor to designate between them. Thus she is once again a pathetic loner!

Friday, November 15, 2019

Plagiarism :: Cheating Essays papers

Plagiarism When we think of plagiarism the word criminal comes into mind. Contrary, one does not often intentionally mean to take an already written and published thought. However, the online Merriam-Webster Dictionary states that to plagiarize is â€Å"to commit literary theft† that is, to take ones â€Å"idea[s]† that are written down and â€Å"pass† theirs off as your own work. Nevertheless, the question- what if I did think and create that idea in my own mind- always pop up. The only way to explain the frequency of students plagiarizing is to blame the schools for not enforcing and teaching the rules. Therefore, when we educate others and ourselves the rules of copying and cheating there will not be any cases of accidental plagiarism. Society nowadays is flooded with online-websites, self help lines, and novels about the dangers of plagiarism and how to avoid it; yet students continue to steal others work for their own. With the over abundance of technological support and the vast variety of reference books and novels it is almost a temptation for students to plagiarize. All the same, students would not feel compelled to plagiarize if teachers would bring all the rules of citation into light. If we educate students at a young age that plagiarism is not the way to go then maybe the amount of plagiarism would drop. Furthermore, if there was a mandatory class that students took in their late elementary and throughout secondary schooling plagiarism would not be a major problem like it is today. Similar to the ignorance shared in the 1960’s because of the lack of knowledge about minorities, plagiarism is an issue that most people do not feel entirely confident and comfortable with due to their shortage of education.

Tuesday, November 12, 2019

Human Knowledge Essay

Anyone writes at one point or another in his lifetime to share his or her experiences, ideas, perceptions, situations, and points of view. Some write everyday in their private diaries to capture their memories. Others write to give way to the expression of their emotions, sometimes, pent up, a fond memory, thoughts, or aspirations, even frustrations. If knowledge is knowing and learning gained through experience then personal essays become one of the rich sources, if not the fountainhead, of knowledge which brings us to the stance of this discourse. The personal and highly subjective approach of the personal essay is not merely entertaining but definitely, it adds much to the stock of human knowledge. There are two bases for the present argument. Firstly, important terms, as they have bearing on the issue, are explained or defined where this discourse attempts to build this position and view on the subjective approach of personal essays as a big contributor to the stock of knowledge. Secondly, Hs’s discussion on the sources of knowledge (Hs n. d. ) not only supplements the understanding of the terms but builds a strong working framework for this argument. On the overall, an understanding of the working definitions of knowledge and personal essays serves as the springboard for the discussion at hand. Subordinated to knowledge and personal essays are the words subjective and entertaining. Knowledge may be understood as defined in several ways but not limited to the following: ‘the fact or condition of knowing something with familiarity gained through experience or association; acquaintance with or understanding of a science, art, or technique; the fact or condition of being aware of something; the range of one’s information or understanding; the fact or condition of having information or of being learned; the sum of what is known; and the body of truth, information, and principles acquired by humankind’ and ‘applies to facts or ideas acquired by study, investigation, observation, or experience’ (Merriam Webster n. d. ). Moreover, knowledge refers to the ‘state or fact of knowing; familiarity, awareness, or understanding gained through experience or study; the sum or range of what has been perceived, discovered, or learned; learning; and specific information about something (Houghton Mifflin 2000). The accumulation of all possible information in every discipline altogether makes up the â€Å"stock of human knowledge. † On the other hand, the personal essay is one where the writer speaks from his or her own personal perspective about just any thinkable or unthinkable, imaginable or unimaginable (such as fictions) topic – emotions, experiences, places, events, things, animals, etc. A personal essay is very personal to the writer in that it relates to one’s private life rather than anyone else. In this sense, it is to a high extent particular, intimate and maybe found peculiar, but highly subjective. To be subjective is to be biased and one-sided. In the case of a personal essay, the writer has some biases with reference to any particular topic because he or she writes from how he or she views things in the environment. That is what makes personal essays highly subjective and all along carrying that personal touch. These writings become amusing or enjoyable, or contextually, entertaining to the readers on account of an experience where they become vicariously involved. Knowledge (and the accumulation of it) as understood from its given definitions are functions well fulfilled by personal essays. Hs listed and explained the five sources and the ways by which knowledge is gained (Hs n. d. ) – people, books, experience, experimentation and observation, and thinking and pondering. All of these sources heavily point to or at least allude to the voluminous personal essays. First, â€Å"people,† Hs declares â€Å"are the biggest source of knowledge for anybody† because for one reason, many people’s varied experiences can make enough experience in that area from which others may derive lessons from as a consequence of reading them. Since personal essays are highly subjective dwelling on personal anecdotes, it is not surprising that they are saturated with the first person pronoun â€Å"I† in the process of the narration (Cavallari n. d. ). These experiences as expressed through personal essays may affect the lives of others either â€Å"giving inspiration or altering some of your core values and outlook of life† (Oz Essays n. d. ). The things to learn from these numerous people experiences include also their achievements, frustrations, failures, miseries, mistakes, and skills. Furthermore, personal essays make their writer ask themselves â€Å"what experience has taught them about themselves† (Editors for Students n. d. ). And that from the personal stories grows out the points of the experience (Composition Patterns n. d. ). The lessons in life are paramount to the increase of one’s knowledge. Second, reading as much as many books about any topic is another source of knowledge. Take for instance a particular example cited by the author, Hs. The same problem that one may be confronted with must have similarly confronted others. By reading how others dealt with the same problem might just instantly give the solution as used by others. Though not so related but contextually relevant is the old saying that â€Å"there is no frigate like a book† where the reader is able to â€Å"travel† and see the wonders of the world through the eyes of those who undertook the travels and wrote about them. Third, it is true that â€Å"experience is a great teacher† according to Hs because mistakes are corrected and achievements are gained through lessons derived from past experiences not just your own but others’ as well. No matter how rhetoric but it is undeniably true that the best lessons in past experiences tells us that the present must learn from the past to make the present better and plan out for the best future. Fourth, experimentation and observation add to the stock of human knowledge by attempting at finding out, through one’s efforts and those of others through their writings, which attempts succeed that readers might carry on and which attempts fail that they might avoid in their own ventures. Watchfulness and keen observation of others’ approaches to particular situations is a sure way to gain knowledge that can be applied when the situation arises that calls for appropriate actions. What best observations can be had than reading from the personal essays of many people that one cannot possibly physically do all? Fifth, by thinking and pondering on what have been read such as personal essays can lead to a deep understanding of any topic. Take the case of personal essays of uncountable number on â€Å"How To†¦Ã¢â‚¬  like â€Å"How to Become a Millionaire,† How to Study Effectively,† â€Å"How to Win an Election,† How to Deal with Stress,† and many more. They are generally taken from individuals’ own experiences and insights that are shared to the readers. From these personal essays are skills or strategies learned that might as well work for the readers’ own successes. They are not necessarily products of empirical studies worked out from sample populations. Are they not significantly contributing to the stock of human knowledge? The process and later the formation of the habit of writing makes the individual primarily knowledgeable in many ways and secondarily acquiring the appropriate skills in communicative writing. Writing from personal experiences and incidents is actually mirroring one’s self as the lesson emerges from life experiences. Then, they develop the skill to reflect on the intrapersonal and develop the skill to write which is in itself a knowledge earned usable at any point in time especially in the academe. The readers, on the other hand, learn to write and improve, in some cases, hone their skills on the styles of writing based on the personal essays of others. The teaching experience of Andrea Sarvady is an interesting case in point. In an interview with an educator (Sarvady 2007) in a school in Atlanta, Georgia, Sarvady emphasized that requiring and training her 7th and 8th grade students in writing personal essays makes them ‘become better writers †¦ and become better people’. Writing just about anything from fiction to non-fiction, Andrea believes that the two-year personal essay writing program she does with her students is to a certain extent therapeutic but more importantly, she claims ‘it helps a lot of kids look at their own life a little more closely at an age where impulse controls issues are so huge. † The process and the progress to becoming â€Å"better people† is no doubt a consequence of knowledge earned. It is easy to contradict the opinion that personal essays are simply entertaining but does not do much to add to the stock of human knowledge. On the contrary, personal essays have much to offer to the formation of the stock of human knowledge while certainly entertaining at the same time. The argument with focus on science as a discipline, (Crichton n. d. ) carries some truth when he said that the â€Å"personal and subjective approach to essay writing entertains the reader, which adds little in comparison to the attainment of human knowledge. † However, at the same time he was quite negating his position when he said that people’s understanding of the world when â€Å"it grows, expands and then adds to the collective work†¦ once accredited and accepted as plausible, it advances the stockpile of human knowledge through the dispersal of academic essays. † In effect personal essays, although a subjective view of an objective knowledge, cannot be denied that however little, they throw in to the stock of human knowledge. Going further to the argument, human knowledge as based on the five sources of knowledge being the framework for this treatise are largely derived nowhere else but from ‘people’ where many of their ‘experiences’ are captured through their written texts as in ‘books’ narrating their own ‘experiences and observations’ of others that they ‘ponder’ on bringing about a deeper understanding of any subject matter. As a consequence, experiences of people first handedly accumulate to significantly contribute to the stock of human knowledge. Personal essays are written experiences of individuals to share their thoughts, insights, points of view, emotions, skills and abilities, ideas, usually bringing home to a point usually a lesson as a consequence of the experience (Editors for Students n. d. ). People trying out new ways of cooking, through experimentations and observations, are collected into cookery books. Similarly, innovative ways of doing interior home designs are collected into magazines and books on home designing shared by countless others. Landscaping and gardening are available in many books from the ideas of many creative individuals. Skills honing activities in any field of interest are available in books and magazines. Many researches utilize the interview instruments which are generally derived from interviews of real people eliciting from their own experiences. From this wide array of information, generalizations are made into principles, theories, and concepts. The amalgam of experiences and observations found and shared in personal essays accruing make up the colossal stock of human knowledge more than just entertain readers. List of References Cavallari, D. What is a Personal Essay [online] Available from [June 4, 2009] Crichton, A. A Subjective Look on Objective Knowledge[online] Available from [June 2, 2009] Editors for Students â€Å"The Personal Essay – Essay Writing Tip #6† [online] available from [June 3, 2009] Houghton Mifflin Company(2003). The American Heritage Dictionary of the English Languag, 4th ed [online] Available from [June 3, 2009] Hs, S. Sources Of Knowledge – How To Gain Knowledge In Any Field [online] Available from [June 4 2009] Merriam-Webster’s Online Dictionary [online] Available from [June 3, 2009] Personal Essays in the Classroom (March 28, 2007) [online] Available from [June 4, 2009] Interview Oz Essay Personal Experience Essay[online] Available from [June 2, 2009] Composition Patterns The Personal Essay [online] Available from [June 2, 2009]

Sunday, November 10, 2019

Media and Sexuality

I feel the embarrassment of women in advertising usually focus on women being considered as male sexual objects. The complete AXE campaign in commercials treats both men and women as dense idiots, and assumes that young men will believe that spraying crap on themselves will attract hot young women. The commercials has the man spraying magic cologne known as Axe, he becomes the sexual object of women's desire. Literally hundreds of women are running through the Jungle hunting down a smell as their life depends on it. When they reach the meal, the prey, which is a man is spraying Axe all over his body.The sad part is how many guys fall for it. The advertising works. My teenage stepson has his cronies over constantly during the week and weekends. My basement known as the hangout smells like an Axe bomb Just got dropped. When their friends who are girls are coming over it is the worst, they put on twice as much. I basically want to suffocate myself in sweet smelling air fresheners, It re minds me of my high school experience when all the teen boys drowned themselves in Calvin Klein cologne. I have tried to ell them that they might be actually offending some of the girls, because they might have viewed the Axe commercial.Their response Is â€Å"No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that If they spray themselves with something In a can that beautiful women as defined by the media will intensely throw themselves at them? The commercial shows attractive women tackling down guys that spray It on but It also makes guys look like Idiots because In real life no one believes putting on a cheap body spray will attract anyone. It concern me because guys who has low self esteem or are suffering from not being attracted to women are desperate enough to buy Axe products.In the Harden's ad, well-known celebrity, Kim Sardinian, Is and Is shown eating one of the hamburger chain's salads. There are two strategies going on In the ad . The first one Is the use of a celebrity to sell the product, and the second one Is the plan that uses sex appeal. The low cut dress shows off Christian's full cleavage, and the spotlight seems to be on that feature Instead of the focus merchandise, the salad. The media plays sexuality because Its market led; they give people what they want, when they want It. For men, beauty In women Is very Important, for women beauty In men Is less.A man can be considered very attractive by women without being particular handsome, or handsome at all. Media and Sexuality By sprightliness's have viewed the Axe commercial. Their response is â€Å"No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that if they spray themselves with something in a can that beautiful women as defined by the media cackling down guys that spray it on but it also makes guys look like idiots because in celebrity, Kim Sardinian, is and is shown eating one of the hamburger chain's sal ads.There are two strategies going on in the ad. The first one is the use of a celebrity to sell the product, and the second one is the plan that uses sex appeal. The that feature instead of the focus merchandise, the salad. The media plays sexuality because its market led; they give people what they want, when they want it. For men, beauty in women is very important, for women beauty in men is less. A man can be

Friday, November 8, 2019

Free Essays on Wood As A Building Material

Wood as a Building Material Wood is one of mankind’s oldest construction materials. Wood continues to be used widely for residential, and commercial construction, and industrial buildings. It is also used to construct such things as piers, bridges, retaining walls, and power transmission towers. 90% of houses are constructed of wood. There are several properties that influence its use in a construction application. Wood has several advantages over other building materials such as steel or concrete. It is a renewable source we can chop down as many trees as we want and just plant more. Wood is light weight and easy to handle and ship. The physical and chemical properties of it allow us to work it into different shapes to suit our needs. Wood is very strong for its weight and is easy fastened with nails, screws, staples, or glue. Another strong point of wood is that wooden structures can easily be altered or repaired. It has low heat conductivity and resists damage from weather fairly well. There are three different classifications of wood we use; hard wood, soft wood, and treated wood. Hard and soft wood refer to the type of tree it comes from and treated wood is either soft or hard wood with some chemical treatment to resist decay and insects, and where it comes in contact with masonry or concrete. Hardwoods are deciduous trees that shed leaves annually. Some common types are found around this part of the country: walnut, maple, cherry, oak, and mahogany. Softwoods are conifers or evergreens, which are cone or needle bearing trees. Some common types of those are pine, fir, cedar, and redwood. The terms soft and hard wood do not necessarily refer to the woods strength properties. In fact some soft woods are actually harder than hardwoods, such as southern yellow pine, which is a very popular choice for construction grade lumber. A tree is made mainly of the sapwood and heartwood, but there are other pa... Free Essays on Wood As A Building Material Free Essays on Wood As A Building Material Wood as a Building Material Wood is one of mankind’s oldest construction materials. Wood continues to be used widely for residential, and commercial construction, and industrial buildings. It is also used to construct such things as piers, bridges, retaining walls, and power transmission towers. 90% of houses are constructed of wood. There are several properties that influence its use in a construction application. Wood has several advantages over other building materials such as steel or concrete. It is a renewable source we can chop down as many trees as we want and just plant more. Wood is light weight and easy to handle and ship. The physical and chemical properties of it allow us to work it into different shapes to suit our needs. Wood is very strong for its weight and is easy fastened with nails, screws, staples, or glue. Another strong point of wood is that wooden structures can easily be altered or repaired. It has low heat conductivity and resists damage from weather fairly well. There are three different classifications of wood we use; hard wood, soft wood, and treated wood. Hard and soft wood refer to the type of tree it comes from and treated wood is either soft or hard wood with some chemical treatment to resist decay and insects, and where it comes in contact with masonry or concrete. Hardwoods are deciduous trees that shed leaves annually. Some common types are found around this part of the country: walnut, maple, cherry, oak, and mahogany. Softwoods are conifers or evergreens, which are cone or needle bearing trees. Some common types of those are pine, fir, cedar, and redwood. The terms soft and hard wood do not necessarily refer to the woods strength properties. In fact some soft woods are actually harder than hardwoods, such as southern yellow pine, which is a very popular choice for construction grade lumber. A tree is made mainly of the sapwood and heartwood, but there are other pa...

Tuesday, November 5, 2019

Ellen Johnson-Sirleaf, Liberias Iron Lady

Ellen Johnson-Sirleaf, Liberias Iron Lady Ellen Johnson was born on  October  29, 1938, in Monrovia, the capital of Liberia, amongst the descendants of original colonists of Liberia (ex-African slaves from America, who promptly on arrival set about enslaving the indigenous people using the social system of their old American masters as a basis for their new society). These descendants are known in Liberia as Americo-Liberians. Causes of Liberias Civil Conflict The social inequalities between indigenous Liberians and the Americo-Liberians have lead to much of the political and social strife in the country, as leadership bounced between dictators representing opposing groups (Samuel Doe replacing William Tolbert, Charles Taylor replacing Samuel Doe). Ellen Johnson-Sirleaf rejects the suggestion that she is one of the elite: If such a class existed, it has been obliterated over the last few years from intermarriages and social integration. Gaining an Education From 1948 to 55 Ellen Johnson studied accounts and economics at the College of West Africa in Monrovia. After marriage at the age of 17 to James Sirleaf, she traveled to America (in 1961) and continued her studies, achieving a degree from the University of Colorado. From 1969 to 71 she read economics at Harvard, gaining a masters degree in public administration. Ellen Johnson-Sirleaf then returned to Liberia and began working in William Tolberts (True Whig Party) government. A Start in Politics Ellen Johnson-Sirleaf served as Minister of Finance from 1972 to 73 but left after a disagreement over public spending. As the 70s progressed, life under Liberias one-party state became more polarised- to the benefit of the Americo-Liberian elite. On April 12, 1980, Master Sergeant Samuel Kayon Doe, a member of the indigenous Krahn ethnic group, seized power in a military coup and President William Tolbert was executed along with several members of his cabinet by firing squad. Life under Samuel Doe With the Peoples Redemption Council now in power, Samuel Doe began a purge of government. Ellen Johnson-Sirleaf narrowly escaped- choosing exile in Kenya. From 1983 to 85 she served as Director of Citibank in Nairobi, but when Samuel Doe declared himself president of the Republic in 1984 and unbanned political parties, she decided to return. During the 1985 elections, Ellen Johnson-Sirleaf campaigned against Doe and was placed under house arrest. An Economists Life in Exile Sentenced to ten years in prison, Ellen Johnson-Sirleaf spent just a short time incarcerated, before being allowed to leave the country once again as an exile. During the 1980s she served as Vice President of both the African Regional Office of Citibank, in Nairobi, and of (HSCB) Equator Bank, in Washington. Back in Liberia civil unrest erupted once more. On 9 September 1990, Samuel Doe was killed by a splinter group from Charles Taylors National Patriotic Front of Liberia. A New Regime From 1992 to 97 Ellen Johnson-Sirleaf worked as Assistant Administrator, and then Director, of the UN Development Program Regional Bureau for Africa (essentially an Assistant Secretary-General of the UN). Meanwhile, in Liberia, an interim government was put in power, led by a succession of four un-elected officials (the last of whom, Ruth Sando Perry, was Africas first female leader). By 1996 the presence of West African peacekeepers created a lull in the civil war, and elections were held. A First Attempt at the Presidency Ellen Johnson-Sirleaf returned to Liberia in 1997 to contest the election. She came second to Charles Taylor (gaining 10% of the vote compared to his 75%) out of a field of 14 candidates. The election was declared free and fair by international observers. (Johnson-Sirleaf campaigned against Taylor and was charged with treason.) By 1999 civil war had returned to Liberia, and Taylor was accused of interfering with his neighbors, fomenting unrest and rebellion. A New Hope from Liberia On 11 August 2003, after much persuasion, Charles Taylor handed power over to his deputy Moses Blah. The new interim government and rebel groups signed an historic peace accord and set about installing a new head of state. Ellen Johnson-Sirleaf was proposed as a possible candidate, but in the end, the diverse groups selected Charles Gyude Bryant, a political neutral. Johnson-Sirleaf served as head of the Governance Reform Commission. Liberias 2005 Election Ellen Johnson-Sirleaf played an active role in the transitional government as the country prepared for the 2005 elections and eventually stood for president against her rival the ex-international footballer, George Manneh Weah. Despite the elections being called fair and orderly, Weah repudiated the result, which gave a majority to Johnson-Sirleaf, and the announcement of Liberias new president was postponed, pending an investigation. On  November 23, 2005, Ellen Johnson-Sirleaf was declared the winner of the Liberian election and confirmed as the countrys next president. Her inauguration, attended by the likes of US First Lady Laura Bush and Secretary of State Condoleezza Rice, took place on Monday, January 16, 2006.Ellen Johnson-Sirleaf, the divorced mother of four boys and grandmother to six children, is Liberias first elected female president, as well as the first elected female leader on the continent.

Sunday, November 3, 2019

Retail marketing Essay Example | Topics and Well Written Essays - 2250 words

Retail marketing - Essay Example They take small supplies from the suppliers and then sell them in an open market. They need to keep their eyes on every aspect of the market. In fact they are the real salesmen of the products. The normal buyer goes to the retailers for shopping. A normal buyer does not have access to the manufacturers or the suppliers. Simply, a retail shop is the last place in the chain of selling the products that is from the producer to the consumer. Before analyzing the marketing strategies to be adopted by retailers we need to understand what the retailers and public relationship actually are and what their functions are. This will make us capable enough to make some strategies for the retailers to achieve good PR coverage. RETAILERS Business dictionary defines retailers as â€Å"A business or person that sales goods to the consumers, as opposed to a wholesaler or supplier who normally sell their goods to another business†. A place where a retailer commences business is known as retail s tore or departmental store. A departmental store is defined as "The department store is characterized by a store with wide variety and deep assortment and good level of customer service. An example is the shopping center to attract consumers who value comfort, safety, quality, famous brands and greater variety of options in specialty stores. The variety stores are those that offer a wide variety of products and limited services and low prices. They sell similar products that could be found in department stores, but usually are not brands, or brands of self-standard of quality and service system is self service† (Kotler, 2000, p. 129) There are certain characteristics of retailers that make them different from producers and whole sellers. They are like they deal in different varieties of the products where as producers produce the products of their brand only. Retailers have a very limited and small percentage of total consumers and they try to satisfy consumers by providing di fferent types of the products and acting as a bridge between the producers and the consumers. Retailers establish and maintain a permanent contact with the consumers and they purchase as well as sell small quantities of the many products. Retailers perform different functions for different stake holders. They may include functions for the consumers, suppliers, and manufacturers. The main general functions include sale of goods and establishing a good relationship with the consumers. A retailer acts as a middle man between producers and the consumers. Moreover he acts as an advisor to both the supplier and the buyer. He also acts as a marketing agent for different companies as he attracts consumers by briefing them about different products. The functions that are specifically performed for the customers are provision of a good stock of different finished products and maintaining enough stock of the goods to fulfill desirable demand of the normal consumers. A retailer does not bind hi mself to sale the products of some specific producer he even sales products of two competitors. Hence he offers a variety of products to the consumers. Nowadays most of the retailers also offer free home delivery service and very few of them charge for such a service. In case of any fault or dissatisfaction from the products purchased, a retailer offers after sales

Friday, November 1, 2019

Energy production in Britain and its impact on environment and health Essay

Energy production in Britain and its impact on environment and health - Essay Example Energy is one of the most essential needs of human beings. Today, it is used to light up our houses, cook and preserve food, transport people and goods, and many other works.Energy consumption is increasing day by day and is different in developed, developing and underdeveloped nations. In the UK, as in the rest of the industrialised world, an enormous amount of energy is used. The Department of Trade and Industry estimated that final energy consumption by different sector in UK include 36 per cent of energy by transportation sector, 30 per cent by domestic sector, 21 per cent by the industry and 13 per cent by others (Waste online, 2004).The increasing use of energy is not only putting pressure on the economies but also have an irreversible impact on health and the environment. The current modes of energy production are a major source for emissions of carbon dioxide (CO2) into the atmosphere which is a direct cause of the enhanced greenhouse effect that is responsible for global cli mate change. In the UK about 70% of industrial emissions of SO2 are due to power industry (CMEAP 1997). Besides, it is estimated that the amounts of particulate matter and nitrogen oxides emitted by power industry are also large (Strupczewski, N.D.).There are various methods of energy production available in UK for the generation of electricity. About 38 per cent comes from gas, followed by coal (32%), nuclear energy (21%), renewable sources (4%) and oils and others (3%) (Waste online, 2004). ... Its usage releases greenhouse gases and other harmful particulates into the atmosphere causing enhanced global warming and acid rain. These are a finite source of energy that will eventually run out and the cost of retrieving them will increase significantly, making this form of energy production more expensive than others. Recent estimates say that in 2006 gas provided 39% of electricity in UK. In 1990 this figure was only 1% and it is predicted to grow further. Gas is also used to heat approximately 70% of homes. One-third of the UK's electricity is produced by coal-fired stations. This figure has come down from two-thirds in 1990. Besides, decisions have been made that one third of existing stations will close by 2015 to comply with European law restricting emissions of sulphur dioxide (Waste online, 2004). Nuclear power is another source of energy for UK. It is generated from the fission of uranium, plutonium or thorium, or by the fusion of hydrogen into helium. The nuclear fission generates heat, which is used to heat water to produce steam. The steam drives turbines which turn generators to produce electricity. The best part of using this fuel is that it releases very low greenhouse gas, the energy generated is very low-cost compared to other sources, and the process is generally clean in relation to fossil fuel use. Though this is a much cleaner fuel than fossil fuels, the risk of using this is that of accidents. An accident at a nuclear power station could result in the release of enormous amounts of highly radioactive material into the atmosphere. Besides nuclear waste can stay dangerously radioactive for thousands of years, and there is still no solution for dealing with it safely. There is also a risk of proliferation of nuclear material. Nuclear waste

Wednesday, October 30, 2019

The Legalization Of Marijuana for Medical Use Research Paper

The Legalization Of Marijuana for Medical Use - Research Paper Example As a matter of fact, marijuana is proven to enhance appetite and relieve nausea in cancer and AIDS patients. Many people use marijuana because they are suffering from certain diseases that have plagued their lives. Clearly, marijuana provides relief from pain, nauseua, and other symptoms that cannot be treated with conventional methods of medicine. Several Americans insist that marijuana for inhibition purposes also. Furthermore, this drug has very low dependence of addiction and side-effects. Most marijuana users also insist that they tend to develop tolerance to many of the effect that this substance offers. Users also refute the fact that this drug is more dangerous than alcohol and tobacco. The second critical reason why marijuana should be legalized is the fact that maintaining marijuana out of society is expensive due to its illegal nature. Keeping marijuana illegal is expensive because it induces authorities to be in constant search of funding. In the United States, the government has gone on this myriad against â€Å"War on Drugs.† Currently, the US government spends a hefty amount of money to choose individuals who are regular marijuana users regardless of their need and want. These individuals get thrown in the prisons on a daily basis. Undoubtedly, these same funds can be allocated to pursue education, Medicare, social security and national defense. In an ideal world in which marijuana would be legal, the federal government would be able to impose taxes on it. Furthermore, it would have extra revenue that it could allocate for essential drug education program. It is evident that there is no solid evidence that prohibition of the drug will force society to diminish its use. Additionally, marijuana is widely available in schools as dealers understand that no set age limit is enacted. Seen as the â€Å"forbidden fruit† by many teenagers, the drug continues to attract students to relieve their stress. The

Monday, October 28, 2019

Health Insurance Portability and Accountability Act of 1996 Essay Example for Free

Health Insurance Portability and Accountability Act of 1996 Essay Today we will be discussing the Health Insurance Portability and Accountability Act of 1996 or HIPAA. As some or most of you may know HIPAA was enacted by the federal government in 1996 and by definition is a federal law that mandates insurance portability and sets up procedures for electronic data exchange (Austin Wetle, 2012). This law’s purpose is to protect patients privacy, none of a Patient’s Health Information (PHI) is to be used or released without the patient’s consent. HIPAA is superior to state laws, so that no matter where the patient lives they are protected. The only time HIPAA is not superior to state law is if the state law has a higher standard, as in keeping an account of disclosures for eight years rather than the six required by HIPAA law we would follow the state law in this case. Key factors that all health care employees should know about HIPAA are as follows. Who is covered by HIPPA? Health care providers, clearinghouses, and health plans that are compelled to protect PHI for oral, paper, and electronic communications (Harman, 2005) are all covered by HIPAA. Another key factor about HIPAA is, knowing what information is protected and what is ok to be disclosed. PHI is not to be disclosed unless the patient gives their consent, anything with personal identifiers is off limits, demographic data, past, present and future health conditions, provisions of care and past, present, or future payment information (U. S. Department of Health Human Services, n. d. ) are all protected. Information that can be disclosed is called de-identified health information, information without any identifying factors. The only required PHI disclosures are to the patient if they request it. If a facility fails to abide by the laws they will be fined. Any person who obtains or discloses identifiable PHI can face a criminal penalty of up to $50,000 and up to one year in prison (U. S. Department of Health Human Services, n. d. ) the person will likely be terminated from their position as well. These regulations effect the management of employees, patients, resources, and ealth care because everyone needs to be trained in HIPAA practices and know the laws and regulations. Patients need to understand and sign consent forms and be made aware of what their rights are through the policy. One could say HIPPA makes for more paperwork; however it is crucial to protect our patient’s privacy and the relationship with our outside resources. Once completely understood by all of the staff, and patients everyone will understand how valuable HIPAA really is.

Saturday, October 26, 2019

Gilgamesh, The Iliad, And The Aeneid :: Gilgamesh, The Iliad, And The Aeneid

Even though the Aeneid shares many features with the Homeric epic, as an epic it is diverse in significant ways. For this motive, the Aeneid is denoted to as a literary or else secondary epic so as to distinguish it from primeval or primary epics like the Homeric poems. The word "primitive", "primary" besides "secondary" should not be understood as value verdicts, but simply as signs that the inventive character of the epic was improvisational in addition to oral, though that of the Aeneid, collected later in the epic tradition, was fundamentally non-oral and fashioned with the benefit of writing. As realized, the Homeric poems offer substantiation of improvisational methods of composition concerning the usage of numerous formulas (RankovicÃŒ , Slavica, Melve, and Mundal 6). This form of composition is appropriate to the demands of creativeness before an audience which do not tolerate the poet interval to generate new ways of voicing several thoughts. So to preserve his recital goin g he must hang stock phrases, which are deliberate to fill out innumerable rations of the dactylic hexameter line. Conversely, Vergil, composing in isolation, perceptibly spent abundant time on crafting his own individual poetic linguistic. As a result in reading the Aeneid one will be able to realize the absence of the persistent repetition of formularies, which are redundant in a literary or secondary epic ( Fleming, Daniel, Sara and Milstein 8). Literary works are separated into various groupings called genres in harmony with their distinguishing form and context. The Iliad fits to the genre of epic. An epic is a lengthy poem which tells a story concerning gods, heroes and heroic deeds. Since the epic is by its self-same nature extensive, it tends to be somewhat loosely prearranged. Not every chapter is unquestionably obligatory to the main story and departures from the subject are not unusual. It is significant to notice how diverse in this regard is the genre of drama, in which every single episode tends to be indispensable to the plot and departure from the subject are incongruous (Presnell and Jenny 3). The events recounted in epic are derived from legend pretty than devised by the poet and are characteristically of great implication as in the incident of the Iliad, which transmits an important episode focusing around the paramount hero of the Greeks in the Trojan War, the greatest eminent war of Greek legend. The epic poet inclines to present his tale impersonally, not sketching thoughtfulness to himself except for a few occasions, as in the leading line of the Iliad when Homer talks to the goddess who stands to be the Muse of epic poetry (RankovicÃŒ , Slavica, Melve, and Mundal 9).

Thursday, October 24, 2019

How is sound and setting presented in The Great Gatsby, King Lear, Death of a Salesman

Fitzgerald, Shakespeare and Miller explore both setting and sound within their writing to mirror the current thoughts and feelings of the character which then allows the audience to understand and sympathise the characters. It could be argued that through the use of setting and sound, the authors dramatically present the extent to which the protagonists have ‘fallen’ mentally. Likewise, with the combination of both sound and setting, the erotic imagery stimulated presents a mirror image of the intense thoughts and emotions of the characters which then allows for the audience to attach themselves emotionally to the characters.It could be interpreted that the reason behind the authors focus on both sound and setting was to convey their own individual thoughts and feelings of the society and its morals, through the use of the characters introduced in their texts. The Great Gatsby, Fitzgerald’s modernist novel, explores certain traits that the characters carry through the use of the surrounding setting.Through the use of prosperous connotations when describing Gatsby’s ‘colossal mansion’ and ‘enormous garden’, Fitzgerald establishes the protagonist to be royal and perhaps even optimistic as the excessiveness of his parties could symbolise his elaborate plans for himself and Daisy. A magical element is conveyed when the guests ‘whisper’ among ‘the golden food’ and ‘the champagne and the stars. ’ The noun ‘golden’ further portrays Gatsby’s supremacy and could be interpreted that all his possessions are excessive in every way.The verb ‘whispering’ could be explored as the guests being extremely excited yet curious at the aspect of meeting this mysterious and powerful character, Gatsby. Similarly, Shakespeare’s tragic play King Lear, explores the aristocracy of a King through describing his palace as a place of order and elegance, ‘m y fair kingdom, no less in space, validity and pleasure’. The term ‘fair kingdom’ enforces the idea that like Gatsby, King Lear also takes pride in his possessions and wealth and it could be argued that both protagonists share the same characteristic of intense pride towards the superficial and physical items in life.As both The Great Gatsby and King Lear were written in societies where materialism controlled the citizens, the audience would have interpreted this one-dimensional attitude as traditional and in some senses valuable as it represented wealth and authority. Since The Great Gatsby was written during the domination of the American Dream, it would be fair to say that Gatsby achieved his dream in terms of his financial stability. On the other hand, many critics argued that ‘Gatsby's dream was unattainable because it didn't really exist.He was in love with a memory†¦Ã¢â‚¬â„¢ In the same way that Gatsby was classified as not having attainted his spiritual dream of gaining the love of Daisy, ‘Willy’ in Death of a Salesman didn’t reach his American Dream financially despite his efforts. Due to both Gatsby’s and Willy’s failure in achieving the dream, it could be argued that they both share the same unsuccessful nature. On the other hand, their efforts of trying to achieve the dream could also embrace their brave nature due to their determination.All three texts present how the authors convey characteristics through the use of setting and by this, the audience are immediately welcomed to exploring the character on a personal and more individual level. In all three texts, the setting described by the authors mirrors the protagonist’s broken mind set. In Death of a Salesman, Miller portrays the character of Willy Loman as one whose mental health is fractured by his hunger to achieve the American Dream and through the use of setting; Miller heightens the building of dramatic tension as Wil ly's mental health deteriorates.From the first stage directions, it is evident that Willy is trapped both physically and mentally as he is surrounded by a, ‘†solid vault of apartment houses around the small, fragile-seeming home. † Through the use of the word ‘around’, Miller implies that Willy’s escape is highly unlikely and this increases the sympathy that the audience has for the character of Willy. It could also be interpreted that the word ‘around’ metaphorically symbolises a trap or a cage which completely dehumanises Willy as his freedom is being eliminated from him.The declarative description of ‘small, fragile’ parallels Willy’s emotional state thus creates the image of Willy being close to destruction. Furthermore, the use of the comma emphasises how much of a struggle it is for him to carry on, helping heighten his mental and physical brittleness. It could be argued that this also foreshadows the idea that if anything else triggers his emotions; his mental state will completely destruct. Ironically, Willy himself believes to be a ‘great man’ who is ‘known’ therefore this juxtaposition between ‘great’ and ‘fragile’ helps heighten the extent of his mental dysfunction.Equivalently, Fitzgerald explores Gatsby’s mental deterioration through the use of exploring the theme of loneliness, ‘trying to touch what was no longer tangible, struggling unhappily, undespairingly, towards that lost voice across the room. ’ This creates irony as the character of Gatsby is known for the extravagant events he hosts therefore physically he is always kept company. The rule of three emphasises the extremity to which he has been broken mentally as he is imagining a ‘lost voice. ’ The ‘lost voice’ could also metaphorically symbolise the idea that Gatsby has been left soulless as all that remains of him is his physically body.On the other hand, the ‘lost voice’ could also represent Gatsby’s mind telling him to give up on chasing Daisy as he is deluded in believing that he can recreate the past, hence the adjectives of ‘struggling, unhappily’. Opposed to both The Great Gatsby and Death of a Salesman, King Lear immediately informs the audience that he’s ‘not in my perfect mind’ which therefore comes as no surprise when the atmosphere is described as chaotic, ‘as though he’d burst heaven†¦ the string of life began to crack.’The onomatopoeic sounds of ‘crack’ and ‘burst’ symbolise Lear’s sanity expiring as his mind now becomes a catastrophe which Edgar refers to as ‘reason in madness’. Furthermore, the angelic imagery of ‘heaven’ contrasted with the vulgar sound of ‘burst’ creates a juxtaposition that could symbolise his sanity being on the vir tue of defeat. All three texts exploit the tragic yet honest mind-set that the characters hold and this enables the audience to empathise with those characters as to some extent their mental self-destruction could be classed as relatable.Despite all the characters being of different social status’ and backgrounds, they all have one thing in common; their insanity. This implies that regardless of your significance in society, you are the conduct of your own down fall and this is seen through the character of Lear as he became broken due to his hunger for status, Willy for his longing of being wealthy and attaining the American Dream and lastly, Gatsby for fooling himself into believing that he was able to retain Daisy’s love through a materialism approach.Many would argue that within all three texts, the weather enforced pathetic fallacy which allowed the audience to have an insight to the characters emotions and thoughts. In the Era that King Lear was written, writers and poets put a lot of emphasis on the natural world therefore it comes as no surprise when Shakespeare conveys nature as an uncontrollable elemental force consisting of ‘cataracts and hurricanes’, ‘sulphurous fire’ and ‘all-shaking thunder. ’ The sibilance in this instance has been affected by the linguistic technique of hyperbole which then emphasises the anger that Lear was feeling.A C Bradley states ‘’the storm in ‘King Lear’ coincides with the storm in the human affairs and also with the storm which is present in the heart and soul of ‘King Lear. ’’ Through the emphasis of a ‘heavy’ and ‘black wind’ storm that a ‘cub-drawn bear would couch, the lion and the belly-pinched wolf kept their fur dry’, Shakespeare portrays that this storm isn’t ordinary and could severely damage even the most powerful ‘kings of the jungle’. The dark and gothi c imagery of the storm could mirror Lear’s empty soul as his one love, his daughter, was killed.Furthermore, the storm could be interpreted as the symbol of madness within Lear’s heart and head however it could also imply his anger towards society and all those who had betrayed him. Ironically enough, towards the ending of the play, Shakespeare included more severe weather conditions in contrast to the beginning. Perhaps this indicates that now Lear is neither no longer in reign nor an ideal product of society, he has developed emotions like the rest of the citizens.On the other hand, it could be interpreted that because he has become an ordinary man, he is feeling anger towards the situation and those around him. Adverse to King Lear, The Great Gatsby doesn’t refer to weather as much however when it is mentioned, ‘there was a pink and golden billow of foamy clouds above the sea’’, it directly correlates with the mood and atmosphere of that c urrent moment. The description of ‘foamy clouds’ presents child-like and innocent imagery which could mirror how naà ¯ve his love for Daisy makes him.On the other hand, ‘foamy’ could too present unsteadiness as the structure of this gas-like substance is rather weak. Furthermore, through the use of the colour ‘pink’, Fitzgerald portrays Gatsby’s romantic lust towards Daisy and the colour ‘golden’ could convey the idea of his love towards her as being precious and is worthy of treasuring. This could be interpreted as emphasising the depth to which Gatsby’s heart is set on Daisy however at the same time, it could imply Gatsby’s high ego as he believes she should be grateful of his efforts to try and secure her heart.Conversely Miller uses the same technique of colour imagery within weather to parallel Willy’s thoughts and feelings, ‘’the surrounding area shows an angry glow of orange. â€℠¢Ã¢â‚¬â„¢ The colour ‘orange’ holds many connotations, one of which is the expression of happiness. This completely differences to the emotion of ‘anger’ which could convey Willy’s emotional volatility. Many would argue that through this contrast, Fitzgerald foreshadows the character of Willy as one who is rather unpredictable, thus his suicide could affect the audience emotionally due to its randomness.The technique of pathetic fallacy attributes human qualities and emotions to inanimate objects of nature. This helps the audience to explore the protagonist’s sincere feelings and thoughts which further establishes a more personal relationship between the audience and characters. Another literary device used to reflect feelings and emotions of the characters is each author’s use of sound, both musical and vocal. Fitzgerald and Miller focus more on the musical sounds produced by instruments whereas Shakespeare explores the technique of so und through vocals.In Death of a Salesman and King Lear, both authors present the idea that as nature evolves; people tend to forget about the tragic deaths of the protagonists which present their true feelings and thoughts of the protagonists themselves. Fitzgerald embraces the character of Nick as the narrator to explore other characters feelings such as Daisy, Wilson and Jordan Baker etc. This is presented when he states, ‘I could still hear the music and the laughter, faint and incessant, from his garden’ right after the death of Gatsby.This declarative sentence could be interpreted as a metaphor of people being the ‘music and laughter’ and as life progresses; they tend to become more ‘faint’ as they move on. It could be argued that this quote mirrors the disrespect other characters had towards Gatsby as they only used him for his glamorous parties. However due to this sound being heard in the ‘garden’ which presents nature, it could also be interpreted that mourning wasn’t very natural/common in the 1920’s thus the characters weren’t actually disrespecting Gatsby.The nature imagery combined with the ‘faint’ laughter creates a very mellow yet pleasant atmosphere as though the characters are accepting his death and positively reminisce of the past. Similarly, in Death of a Salesman, Miller presented ‘a melody heard, played upon a flute, it is small and fine, telling of grass and trees in the horizon’. Like Fitzgerald, Miller uses nature imagery of ‘grass and trees’ alongside the sound of the ‘flute’ to explore the setting being rather calming and pure.Furthermore, this is an anaphoric reference as at the end of the play Miller uses stage directions to explore ‘only the music of the flute is left on the darkening stage as over the house the hard towers of the apartment buildings rise into sharp focus. ’ The same melody of the flute could symbolize the fact that Willy is still the same failure as he was in the beginning. However, the contrast between the nature imagery and the ‘hard towers†¦apartment buildings’ could parallel Willy’s superficial nature and the idea that through the duration of the play he was only brought deeper into the American Dream.Perhaps through this quote, Miller portrays his own opinion on the American Dream and the character of Willy as being idiotic in a sense that it can only lead to destruction as the American Dream would never be achievable for anyone. In contrast to this, Shakespeare uses the technique of sound; however he explores it focusing mainly on the vocal aspect to it. King Lear is a gothic tragedy and this is shown through the tone Shakespeare enforces. The powerful language of Lear cursing alongside with the ‘loud’ and ‘demanding’ dynamics of his tone, further explores the extent of rage that he is feeling towa rds what seems to be the world.Frequently throughout the play, Shakespeare uses onomatopoeic sounds such as ‘clattering’ to further heighten the mad atmosphere as well as the emotions the protagonist is feeling. The sound of ‘clattering’ has some connotations to the game of dominoes as it would be heard when an item tips over. This sound could metaphorically mirror Lear’s deterioration both mentally as well as physically and the idea that he is aware of this cyclical cycle of negative events.It could also be argued that this sound of ‘clattering’ foreshadows how rapidly everything will clatter downhill for the King himself. As a critic stated ‘’Lear’s final cry of grief that his daughter will never breathe again, ‘’never, never, never, never, never,’’ is the bleakest line of iambic pentameter ever written. ’’ The use of sound is explored very effectively by Shakespeare, Miller and Fitzgerald as it heightens the dramatic atmosphere, foreshadows upcoming events and reconnoiters the feelings and emotions felt by both characters in the text and the authors themselves.To conclude, all three authors embrace the techniques of sound and setting to allow the audience to explore the characters feelings and thoughts which help build a relationship between the two. It could also be argued that the authors themselves portray their own individual thoughts on the society they wrote about and the characters. Both techniques also heightened the tension within texts and allowed for aesthetic pleasure for the reader. Shakespeare, Miller and Fitzgerald used setting and sound very effectively throughout their texts as it created a realistic atmosphere within their work which allowed the audience to relate to.