Daughter Chromosome

Daughter Chromosome Definition: A daughter chromosome is a chromosome that results from the separation of sister chromatids during cell division. Daughter chromosomes originate from a single stranded chromosome that replicates during the synthesis phase (S phase) of the cell cycle. The duplicated chromosome becomes a double-stranded chromosome and each strand is called a chromatid. Paired chromatids are held together at a region of the chromosome called the centromere. The paired chromatids or sister chromatids eventually separate and become known as daughter chromosomes. At the end of mitosis, daughter chromosomes are properly distributed between two daughter cells. Daughter Chromosome: Mitosis Prior to the start of mitosis, a dividing cell goes through a period of growth called interphase in which it increases in mass and synthesizes DNA and organelles. Chromosomes are replicated and sister chromatids are formed. Prophase - sister chromatids begin migrating to the center of the cell. Metaphase - sister chromatids align along the metaphase plate. Anaphase - spindle fibers separate sister chromatids by pulling them centromere first toward opposite ends of the cell. Once separated, each chromatid becomes known as a daughter chromosome. Telophase - daughter chromosomes are separated into distinct new nuclei. After cytokinesis, two distinct daughter cells are formed from a single cell. Daughter chromosomes are equally distributed between the two daughter cells. Daughter Chromosome: Meiosis Daughter chromosome development in meiosis is similar to mitosis. In meiosis however, the cell divides twice producing four daughter cells. Sister chromatids do not separate to form daughter chromosomes until the second time through anaphase or in anaphase II. The cells produced in meiosis contain half the number of chromosomes as the original cell. Sex cells are produced in this manner. These cells are haploid and upon fertilization are united to form a diploid cell.

Pricing Decision Essay Essays

Pricing Decision Essay Essays Pricing Decision Essay Essay Pricing Decision Essay Essay Companies in their enterprise to win in the extremely competitory and dynamic market are now sing a clear focal point on their selling schemes. This is in order that they may stay relevant in the fast changing concern environment. market conditions and consumer penchants. It is of import that a company considers the effects of the alterations in the concern environment including monetary value fluctuations initiated by its rivals This is best done by first analysing the monetary values offered by the rivals visa vie the company’s cost construction and the competitor’s opportunities to alter in response to the company’s new monetary value offers ( Kotler 2003. p 66 ) . Pricing Strategies The company needs to calculate out the best scheme to implement in order to accomplish the optimal monetary values for its merchandises. To originate cost-cutting with a position to better on the profitableness of the company the company must hold an apprehension of the type of cost that it needs to pull off. This will be to a big extent influenced by its manner of direction. beginnings of professional advice. the broader vision of the company’s ends. communicating scheme. and company’s capitalisation in relation to debt-equity ratio and the cost of borrowing ( Sherman 2007. p 3-4 ) . The company besides needs to understand the several types of costs that it incurs. The assorted types of costs are research and development costs. the operating expenses and administrative costs. human capital costs including wellness attention costs. wages and employee benefits. substructure and system costs. advertisement and promotional costs. fixed and variable costs. and debt-servicing costs. The bottom line is to exhaustively analyze each of these cost classs and weigh their importance to the company’s concern operations. see more efficient available options. and the possible deductions of the cost decrease scheme ( Sherman 2007. p5 A ; 9 ) . A company such as Wal-Mart that has for old ages been in front of its rivals by offering the lowest monetary values for its goods. Wal-Mart is able to pull off favourable monetary value cuts by implementing monetary value cut schemes such as endeavouring to cut down its costs by prosecuting a revenue enhancement decrease scheme. This has been through its investings in Real Estate Investment Trusts ( REITs ) in order to work revenue enhancement loopholes and avoid some of the revenue enhancements levied in peculiar provinces ( Moore 2007. p. 2 ) . Having accomplished the above cost decrease scheme. the company may the come up with appropriate pricing for its merchandises. This is done by first understanding pricing methods. There are six pricing methods that would take to an informed determination in repairing monetary values. These are markup pricing method. the mark return pricing method. perceived value method of pricing. value based pricing. the going-rate method of pricing and the sealed-bid method of pricing ( Kotler 2003. P 66 ) . Deductions of Price Cuts and Conclusion The monetary value of the merchandise or service is a major factor that influences customer’s purchase determination is the selling mix. A combination of the cost decrease scheme and an appropriate pricing scheme is more likely to profit the company and enable it achieve a competitory advantage over its rivals. By following market antiphonal cost film editing schemes in the communicating industry. companies in bend helped make a better manner of life whereby clients are now able to pass on more frequently and at lower monetary values Salazar 2007. p. 1 ) . This translates to increased net incomes to the service suppliers as they are able to sell more units than earlier. Mentions Kotler. P. ( 2003 ) . Marketing Management. 11th Ed. New Jersey: Prentice Hall. Moore. M. ( 2007 ) . Taxing Schemes: Always Cuting Monetary values. Wal-Mart Attempts to Rollback Taxes. Retrieved March 8. 2009 from hypertext transfer protocol: //walmartwatch. com/img/blog/NIMSP_tax_strategies. pdf Salazar. L. C. Cost Cutting Strategies at the Bottom of the Pyramid. Retrieved March 8. 2009 from hypertext transfer protocol: //www. lirneasia. net/wp-content/uploads/2007/03/2-lcs-shoestrings-sing-28feb07. pps Sherman. A. J. ( 2007 ) . Schemes for Cuting Costss and Improving Profitability. Retrieved March 8. 2009 from hypertext transfer protocol: //www. sbecouncil. org/uploads/PPT % 20Cost % 20Cutting % 20for % 20Growth % 20and % 20Profitability. ppt

Promotional Practice Report Essay Example | Topics and Well Written Essays - 2000 words

Promotional Practice Report - Essay Example Nike holds the leading position in this industry with the total sale of USD 37 billion which is USD 9 billion ahead of its primary competitor, Adidas Group (Nike Inc., 2014, p.1). The brand equity and the innovative promotional activities and campaigns have acted as the major drivers of the growth and continued popularity of the company since its inception till the current days of operation (Porter, Harris and Yeung, 2002, p.200). Nike Inc. is considered to be one of the most valuable brands across the globe and is renowned for its innovative communication techniques. The company holds the 26th position in the list of the top 100 global brands as published in the year 2012 by Inter brand. The brand value of Nike in 2013 was USD 13, 179 million. Brand image is a significant factor required for any company to ensure continued success and create competitive advantage in a dynamic global business environment. As such, Nike Inc. has been continuously working on developing strong promotional practices as a part of its integrated marketing communication strategies. In this report, an analysis of the very successful recent campaign of the company â€Å"Risk everything† would be discussed and analyzed. This advertising campaign was released in April 2014 and went on to become one of the most impactful and successful advertising campaigns in the history of the company thereby taking the brand image, perception and awareness of the company to new heights. The main objective of the â€Å"Risk Everything† Campaign launched by Nike was to inspire the consumer groups of the company to take risks and succeed. This campaign used celebrity endorsements by various famous athletes to promote the brand and create high levels of inspiration and euphoria among the fans of these famous athletes. The celebrity endorsements were also used as a strategy to establish the acclaimed quality of the products by

The War Between Cyprus And Turkey Research Paper

The War Between Cyprus And Turkey - Research Paper Example Conflicts that arise between two different ethnic groups are always a challenge to resolve and Cyprus Island was not an exception. Moreover, the strategic location and the island’s unique history have played a part in the involvement of many parties in Cyprus and the challenges in settling the disputes. Present conflicts between the Greek Cypriots and Turkish Cypriots have been sparked by this historical environment that was between them. The legacy of the many wars and conflicts has created a destabilized situation where both communities cannot trust each other. Pre-war period. Greeks were seen to desire domination over the Turkish Cypriots.in 1878 the British created a legislative council in Cyprus the Greeks demanded more representation and in 1882 the British decided to give the Greeks 9 members and the Turkish Cypriots three. The Turkish Cypriots protested as was expected as they saw its risky having the Greeks dominate. This defensiveness became a primary characteristic in the Turkish Cypriots behavior a notion that the Greek Cypriots did not really comprehend. After the war against the British came to an end the Greek Cypriots did not bother to have talks with their Turkish counterparts or give them assurance. This thus led to a state where although the island was Great Britain’s colony, and both groups were under colonisation, independence was not the outcome of the mutual cooperation by both communities. The two groups were never willing to cohabit as one state as both communities had different objectives. For many years the Turkish Cypriots never understood the Greek Cypriots desire for enosis. They thought that this desire to unite with Greece reflected the Greek Cypriot’s attempts to govern them. In the years 1878-1960, the Turkish Cypriots affiliated themselves with British, which was a serious mistake. This move is what made the constitution contain to privileges leaning on the Turkish Cypriots. If they hadn’t aligned t hemselves with the British they may have entered independence jointly with the Greek Cypriots. They on their side showed little interest of the powers they were given under the Zurich constitution. Conscious of Turkish government support and Turkish troops in the island they were unyielding in claiming their rights as a separate group even in situations where these rights were unrealistic or conflicted with the state’s interests. The populace of the Turkish Cypriots was small but their leaders still insisted on having the 30% positions in the civil service though qualified people were unobtainable. Between 1960 and 1963, using their veto powers they utterly paralyzed the government (Amussen, 2008). This sparked president Makarios proposals The Greek Cypriots agreed that the constitution had to be revised and was not necessary to be a compromise with the Turkish Cypriots. They made a blunder and continued their discussion to reunite with Greece, a move that was prohibited by t heir constitution. Turkish had control of 40% of the island and was entitled to 30% of the civil service position, a 40% share in the army with just being 18% of the whole populace. The Greek Cypriot’s actions were even more fueled by this privileges the Turkish Cypriots were liable to in the constitution but had the Greek Cypriots been content with the status quo and accepted those privileges and let go of their desire for the union with Greece, then the Turkish Cypriots just might have been more receptive for some compromise (James, 2011). Nevertheless, this never happened. Instead the leader of the Greek Cypriots, president Makarios attempted to review thirteen amendments of the constitution. The Turkish Cypriot leaders and the Turkish government

Millers dramatic presentation Essay Example for Free

Millers dramatic presentation Essay Discuss Arthur Millers dramatic presentation of Mary Warren in The Crucible. Arthur Millers play The Crucible is based on the events in a 17th Century town called Salem, where a young girl by the name of Abigail Williams cries witchcraft when she is almost charged for conjuring spells. Abigail and her friends were caught dancing on night around a fire by their town priest and Abigails uncle Reverend Parris. After that day strange things were believed to have happened, consequently leading to a lot of women being charged of witchcraft. This was quite unfortunate as back in 1692 the penalty of witchcraft was hanging. In Act one, Mary is presented as a naive, scared and a lonely, seventeen year old girl. Whom evidently is bullied by her employer John Proctor and the other girls in the village, especially Abigail, as she is petrified at been called a witch by the other village people. Mary also comes across as being pathetic in the sense that she has no real friends and relies on a liar like Abigail for trust. Miller in his own words, describes Mary Warren as a naive, lonely, subservient seventeen year old girl, who is treated with little respect by Abigail and the other girls. Oh, youre a great one for lookin, arent you Mary Warren? What a grand peeping courage you have! It is possible that the other girls are in fact terrified of her, knowing that she is weak and can easily slip up under pressure, reviling their doings in the forest that night. When she meets John Proctor, a strong willed character who is not afraid to speak his mind, Mary expectedly is very frightened of him as he regularly threatens her and occasionally refers to giving her a whipping! Ill show you a great doin on your arse one of these days. Now get home; my wife is waitin with your work! Mary very quickly jumps to the sound of his voice and as Miller describes in a stage direction, trying to retain a shred of dignity, she goes slowly out. This highlights the control some like Proctor has on someone like Mary. In Act two, the audience learns a great deal about the events happening in Salem through Mary, hence she being made an official of the court. This in a way speaks on its own, how totally out of hand the situation in Salem has become with someone of Mary stature being made an official of the court and the share pace of everything in just eight days. Mary later informs us on the amount accused, No sir. There be thirty-nine now This being thirty-nine women, thirty-nine charges and trials of those being accused of witchcraft, in just eight days from when Abigail fist accused Tituba of witchcraft! Through Mary, the audience is made aware of the influence Abigail has on the court and the Salem community and reveals how Elizabeth was accused with sending her spirit out against Abigail. This was due to Abigail dislike of Elizabeth and desire to get rid of her so she could have John Proctor all to herself. Hence Mary immediately connects herself to the condemning of Abigails accusation and saving of Elizabeths life. I saved her life today! Miller ensures that the audience are aware of the absurdity of the situation in Salem, due to the court appointing a servant girl like Mary as an official. Unlike Proctor, she doesnt speak out of her place and listens and does everything she is told to by such people like Parris or Danforth which could explain why the court were keen to appoint some like her as an official. Although we also notice a change in Mary Warrens character from being a good, obedient servant to a slightly ruthless more and self confident young woman. Ill not stand whipping anymore! This is directed at Proctor as he tries to order Mary around, but fails. Furthermore, on her return from court, Mary unknowingly condemns Elizabeth by giving her a poppet with a needle placed in it as a gift she had earlier on that day in court. We later discover that this proves to be very unfortunate on Elizabeths behalf as she is later charged for sending her spirit out against Abigail and stabbing her. After Elizabeth is taken away, Proctor realises that in order to save his wife, he needs Mary to support him in court as a witness against Abigail and the other girls. To prove all their outbursts in court of being attacked by spirits were false and just an act. At the end of Act two Mary is clearly frightened by Elizabeths arrest, as she really begins to see Abigail true influence over the court and ends up being bullied to give evidence against her. In Act three when Mary arrives in court to accuse the girls of lying, she seems to refer to her previous characteristics in Act one of being very quite and frightened, as to what the other girls might do to her if she talks. I cannot, theyll turn on me This taken from the end of Act two and shows the hold of fear someone like Abigail still has on her. On of the most dramatic incidents in the play, is when all the other girls turn on Mary by saying they see her spirit and begin to repeat whatever she says: Mary: Abby, you mustnt! Abby+ other girls: Abby, you mustnt! This eventually make Mary realise that she will be accused of witchcraft if she continues to oppose Abigail and evidently Mary turns against Proctor and accuses him of making her defy the court and turning her to the devil. Thus Mary returns to her new found personality of being confidents and only thinking of herself. In conclusion, Mary Warrens character makes The Crucible tenser through Arthur Millers dramatic presentation of her. Presented through his description of her being and subservient in the begging of Act one, to her speaking and acting on, with more confidence in Act two. In addition, in Act three Mary is once again bullied by Abigail and Proctor to an extent that she breaks down into tears at one point and speaks out of proportion to save herself. Therefore once again she ends up being described in the manner of being terrified, pleading and almost collapsing, when she is finally pushed by Abigail and Proctor to designate between them. Thus she is once again a pathetic loner!

Plagiarism :: Cheating Essays papers

Plagiarism When we think of plagiarism the word criminal comes into mind. Contrary, one does not often intentionally mean to take an already written and published thought. However, the online Merriam-Webster Dictionary states that to plagiarize is â€Å"to commit literary theft† that is, to take ones â€Å"idea[s]† that are written down and â€Å"pass† theirs off as your own work. Nevertheless, the question- what if I did think and create that idea in my own mind- always pop up. The only way to explain the frequency of students plagiarizing is to blame the schools for not enforcing and teaching the rules. Therefore, when we educate others and ourselves the rules of copying and cheating there will not be any cases of accidental plagiarism. Society nowadays is flooded with online-websites, self help lines, and novels about the dangers of plagiarism and how to avoid it; yet students continue to steal others work for their own. With the over abundance of technological support and the vast variety of reference books and novels it is almost a temptation for students to plagiarize. All the same, students would not feel compelled to plagiarize if teachers would bring all the rules of citation into light. If we educate students at a young age that plagiarism is not the way to go then maybe the amount of plagiarism would drop. Furthermore, if there was a mandatory class that students took in their late elementary and throughout secondary schooling plagiarism would not be a major problem like it is today. Similar to the ignorance shared in the 1960’s because of the lack of knowledge about minorities, plagiarism is an issue that most people do not feel entirely confident and comfortable with due to their shortage of education.

Human Knowledge Essay

Anyone writes at one point or another in his lifetime to share his or her experiences, ideas, perceptions, situations, and points of view. Some write everyday in their private diaries to capture their memories. Others write to give way to the expression of their emotions, sometimes, pent up, a fond memory, thoughts, or aspirations, even frustrations. If knowledge is knowing and learning gained through experience then personal essays become one of the rich sources, if not the fountainhead, of knowledge which brings us to the stance of this discourse. The personal and highly subjective approach of the personal essay is not merely entertaining but definitely, it adds much to the stock of human knowledge. There are two bases for the present argument. Firstly, important terms, as they have bearing on the issue, are explained or defined where this discourse attempts to build this position and view on the subjective approach of personal essays as a big contributor to the stock of knowledge. Secondly, Hs’s discussion on the sources of knowledge (Hs n. d. ) not only supplements the understanding of the terms but builds a strong working framework for this argument. On the overall, an understanding of the working definitions of knowledge and personal essays serves as the springboard for the discussion at hand. Subordinated to knowledge and personal essays are the words subjective and entertaining. Knowledge may be understood as defined in several ways but not limited to the following: ‘the fact or condition of knowing something with familiarity gained through experience or association; acquaintance with or understanding of a science, art, or technique; the fact or condition of being aware of something; the range of one’s information or understanding; the fact or condition of having information or of being learned; the sum of what is known; and the body of truth, information, and principles acquired by humankind’ and ‘applies to facts or ideas acquired by study, investigation, observation, or experience’ (Merriam Webster n. d. ). Moreover, knowledge refers to the ‘state or fact of knowing; familiarity, awareness, or understanding gained through experience or study; the sum or range of what has been perceived, discovered, or learned; learning; and specific information about something (Houghton Mifflin 2000). The accumulation of all possible information in every discipline altogether makes up the â€Å"stock of human knowledge. † On the other hand, the personal essay is one where the writer speaks from his or her own personal perspective about just any thinkable or unthinkable, imaginable or unimaginable (such as fictions) topic – emotions, experiences, places, events, things, animals, etc. A personal essay is very personal to the writer in that it relates to one’s private life rather than anyone else. In this sense, it is to a high extent particular, intimate and maybe found peculiar, but highly subjective. To be subjective is to be biased and one-sided. In the case of a personal essay, the writer has some biases with reference to any particular topic because he or she writes from how he or she views things in the environment. That is what makes personal essays highly subjective and all along carrying that personal touch. These writings become amusing or enjoyable, or contextually, entertaining to the readers on account of an experience where they become vicariously involved. Knowledge (and the accumulation of it) as understood from its given definitions are functions well fulfilled by personal essays. Hs listed and explained the five sources and the ways by which knowledge is gained (Hs n. d. ) – people, books, experience, experimentation and observation, and thinking and pondering. All of these sources heavily point to or at least allude to the voluminous personal essays. First, â€Å"people,† Hs declares â€Å"are the biggest source of knowledge for anybody† because for one reason, many people’s varied experiences can make enough experience in that area from which others may derive lessons from as a consequence of reading them. Since personal essays are highly subjective dwelling on personal anecdotes, it is not surprising that they are saturated with the first person pronoun â€Å"I† in the process of the narration (Cavallari n. d. ). These experiences as expressed through personal essays may affect the lives of others either â€Å"giving inspiration or altering some of your core values and outlook of life† (Oz Essays n. d. ). The things to learn from these numerous people experiences include also their achievements, frustrations, failures, miseries, mistakes, and skills. Furthermore, personal essays make their writer ask themselves â€Å"what experience has taught them about themselves† (Editors for Students n. d. ). And that from the personal stories grows out the points of the experience (Composition Patterns n. d. ). The lessons in life are paramount to the increase of one’s knowledge. Second, reading as much as many books about any topic is another source of knowledge. Take for instance a particular example cited by the author, Hs. The same problem that one may be confronted with must have similarly confronted others. By reading how others dealt with the same problem might just instantly give the solution as used by others. Though not so related but contextually relevant is the old saying that â€Å"there is no frigate like a book† where the reader is able to â€Å"travel† and see the wonders of the world through the eyes of those who undertook the travels and wrote about them. Third, it is true that â€Å"experience is a great teacher† according to Hs because mistakes are corrected and achievements are gained through lessons derived from past experiences not just your own but others’ as well. No matter how rhetoric but it is undeniably true that the best lessons in past experiences tells us that the present must learn from the past to make the present better and plan out for the best future. Fourth, experimentation and observation add to the stock of human knowledge by attempting at finding out, through one’s efforts and those of others through their writings, which attempts succeed that readers might carry on and which attempts fail that they might avoid in their own ventures. Watchfulness and keen observation of others’ approaches to particular situations is a sure way to gain knowledge that can be applied when the situation arises that calls for appropriate actions. What best observations can be had than reading from the personal essays of many people that one cannot possibly physically do all? Fifth, by thinking and pondering on what have been read such as personal essays can lead to a deep understanding of any topic. Take the case of personal essays of uncountable number on â€Å"How To†¦Ã¢â‚¬  like â€Å"How to Become a Millionaire,† How to Study Effectively,† â€Å"How to Win an Election,† How to Deal with Stress,† and many more. They are generally taken from individuals’ own experiences and insights that are shared to the readers. From these personal essays are skills or strategies learned that might as well work for the readers’ own successes. They are not necessarily products of empirical studies worked out from sample populations. Are they not significantly contributing to the stock of human knowledge? The process and later the formation of the habit of writing makes the individual primarily knowledgeable in many ways and secondarily acquiring the appropriate skills in communicative writing. Writing from personal experiences and incidents is actually mirroring one’s self as the lesson emerges from life experiences. Then, they develop the skill to reflect on the intrapersonal and develop the skill to write which is in itself a knowledge earned usable at any point in time especially in the academe. The readers, on the other hand, learn to write and improve, in some cases, hone their skills on the styles of writing based on the personal essays of others. The teaching experience of Andrea Sarvady is an interesting case in point. In an interview with an educator (Sarvady 2007) in a school in Atlanta, Georgia, Sarvady emphasized that requiring and training her 7th and 8th grade students in writing personal essays makes them ‘become better writers †¦ and become better people’. Writing just about anything from fiction to non-fiction, Andrea believes that the two-year personal essay writing program she does with her students is to a certain extent therapeutic but more importantly, she claims ‘it helps a lot of kids look at their own life a little more closely at an age where impulse controls issues are so huge. † The process and the progress to becoming â€Å"better people† is no doubt a consequence of knowledge earned. It is easy to contradict the opinion that personal essays are simply entertaining but does not do much to add to the stock of human knowledge. On the contrary, personal essays have much to offer to the formation of the stock of human knowledge while certainly entertaining at the same time. The argument with focus on science as a discipline, (Crichton n. d. ) carries some truth when he said that the â€Å"personal and subjective approach to essay writing entertains the reader, which adds little in comparison to the attainment of human knowledge. † However, at the same time he was quite negating his position when he said that people’s understanding of the world when â€Å"it grows, expands and then adds to the collective work†¦ once accredited and accepted as plausible, it advances the stockpile of human knowledge through the dispersal of academic essays. † In effect personal essays, although a subjective view of an objective knowledge, cannot be denied that however little, they throw in to the stock of human knowledge. Going further to the argument, human knowledge as based on the five sources of knowledge being the framework for this treatise are largely derived nowhere else but from ‘people’ where many of their ‘experiences’ are captured through their written texts as in ‘books’ narrating their own ‘experiences and observations’ of others that they ‘ponder’ on bringing about a deeper understanding of any subject matter. As a consequence, experiences of people first handedly accumulate to significantly contribute to the stock of human knowledge. Personal essays are written experiences of individuals to share their thoughts, insights, points of view, emotions, skills and abilities, ideas, usually bringing home to a point usually a lesson as a consequence of the experience (Editors for Students n. d. ). People trying out new ways of cooking, through experimentations and observations, are collected into cookery books. Similarly, innovative ways of doing interior home designs are collected into magazines and books on home designing shared by countless others. Landscaping and gardening are available in many books from the ideas of many creative individuals. Skills honing activities in any field of interest are available in books and magazines. Many researches utilize the interview instruments which are generally derived from interviews of real people eliciting from their own experiences. From this wide array of information, generalizations are made into principles, theories, and concepts. The amalgam of experiences and observations found and shared in personal essays accruing make up the colossal stock of human knowledge more than just entertain readers. List of References Cavallari, D. What is a Personal Essay [online] Available from [June 4, 2009] Crichton, A. A Subjective Look on Objective Knowledge[online] Available from [June 2, 2009] Editors for Students â€Å"The Personal Essay – Essay Writing Tip #6† [online] available from [June 3, 2009] Houghton Mifflin Company(2003). The American Heritage Dictionary of the English Languag, 4th ed [online] Available from [June 3, 2009] Hs, S. Sources Of Knowledge – How To Gain Knowledge In Any Field [online] Available from [June 4 2009] Merriam-Webster’s Online Dictionary [online] Available from [June 3, 2009] Personal Essays in the Classroom (March 28, 2007) [online] Available from [June 4, 2009] Interview Oz Essay Personal Experience Essay[online] Available from [June 2, 2009] Composition Patterns The Personal Essay [online] Available from [June 2, 2009]

Media and Sexuality

I feel the embarrassment of women in advertising usually focus on women being considered as male sexual objects. The complete AXE campaign in commercials treats both men and women as dense idiots, and assumes that young men will believe that spraying crap on themselves will attract hot young women. The commercials has the man spraying magic cologne known as Axe, he becomes the sexual object of women's desire. Literally hundreds of women are running through the Jungle hunting down a smell as their life depends on it. When they reach the meal, the prey, which is a man is spraying Axe all over his body.The sad part is how many guys fall for it. The advertising works. My teenage stepson has his cronies over constantly during the week and weekends. My basement known as the hangout smells like an Axe bomb Just got dropped. When their friends who are girls are coming over it is the worst, they put on twice as much. I basically want to suffocate myself in sweet smelling air fresheners, It re minds me of my high school experience when all the teen boys drowned themselves in Calvin Klein cologne. I have tried to ell them that they might be actually offending some of the girls, because they might have viewed the Axe commercial.Their response Is â€Å"No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that If they spray themselves with something In a can that beautiful women as defined by the media will intensely throw themselves at them? The commercial shows attractive women tackling down guys that spray It on but It also makes guys look like Idiots because In real life no one believes putting on a cheap body spray will attract anyone. It concern me because guys who has low self esteem or are suffering from not being attracted to women are desperate enough to buy Axe products.In the Harden's ad, well-known celebrity, Kim Sardinian, Is and Is shown eating one of the hamburger chain's salads. There are two strategies going on In the ad . The first one Is the use of a celebrity to sell the product, and the second one Is the plan that uses sex appeal. The low cut dress shows off Christian's full cleavage, and the spotlight seems to be on that feature Instead of the focus merchandise, the salad. The media plays sexuality because Its market led; they give people what they want, when they want It. For men, beauty In women Is very Important, for women beauty In men Is less.A man can be considered very attractive by women without being particular handsome, or handsome at all. Media and Sexuality By sprightliness's have viewed the Axe commercial. Their response is â€Å"No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that if they spray themselves with something in a can that beautiful women as defined by the media cackling down guys that spray it on but it also makes guys look like idiots because in celebrity, Kim Sardinian, is and is shown eating one of the hamburger chain's sal ads.There are two strategies going on in the ad. The first one is the use of a celebrity to sell the product, and the second one is the plan that uses sex appeal. The that feature instead of the focus merchandise, the salad. The media plays sexuality because its market led; they give people what they want, when they want it. For men, beauty in women is very important, for women beauty in men is less. A man can be

Free Essays on Wood As A Building Material

Wood as a Building Material Wood is one of mankind’s oldest construction materials. Wood continues to be used widely for residential, and commercial construction, and industrial buildings. It is also used to construct such things as piers, bridges, retaining walls, and power transmission towers. 90% of houses are constructed of wood. There are several properties that influence its use in a construction application. Wood has several advantages over other building materials such as steel or concrete. It is a renewable source we can chop down as many trees as we want and just plant more. Wood is light weight and easy to handle and ship. The physical and chemical properties of it allow us to work it into different shapes to suit our needs. Wood is very strong for its weight and is easy fastened with nails, screws, staples, or glue. Another strong point of wood is that wooden structures can easily be altered or repaired. It has low heat conductivity and resists damage from weather fairly well. There are three different classifications of wood we use; hard wood, soft wood, and treated wood. Hard and soft wood refer to the type of tree it comes from and treated wood is either soft or hard wood with some chemical treatment to resist decay and insects, and where it comes in contact with masonry or concrete. Hardwoods are deciduous trees that shed leaves annually. Some common types are found around this part of the country: walnut, maple, cherry, oak, and mahogany. Softwoods are conifers or evergreens, which are cone or needle bearing trees. Some common types of those are pine, fir, cedar, and redwood. The terms soft and hard wood do not necessarily refer to the woods strength properties. In fact some soft woods are actually harder than hardwoods, such as southern yellow pine, which is a very popular choice for construction grade lumber. A tree is made mainly of the sapwood and heartwood, but there are other pa... Free Essays on Wood As A Building Material Free Essays on Wood As A Building Material Wood as a Building Material Wood is one of mankind’s oldest construction materials. Wood continues to be used widely for residential, and commercial construction, and industrial buildings. It is also used to construct such things as piers, bridges, retaining walls, and power transmission towers. 90% of houses are constructed of wood. There are several properties that influence its use in a construction application. Wood has several advantages over other building materials such as steel or concrete. It is a renewable source we can chop down as many trees as we want and just plant more. Wood is light weight and easy to handle and ship. The physical and chemical properties of it allow us to work it into different shapes to suit our needs. Wood is very strong for its weight and is easy fastened with nails, screws, staples, or glue. Another strong point of wood is that wooden structures can easily be altered or repaired. It has low heat conductivity and resists damage from weather fairly well. There are three different classifications of wood we use; hard wood, soft wood, and treated wood. Hard and soft wood refer to the type of tree it comes from and treated wood is either soft or hard wood with some chemical treatment to resist decay and insects, and where it comes in contact with masonry or concrete. Hardwoods are deciduous trees that shed leaves annually. Some common types are found around this part of the country: walnut, maple, cherry, oak, and mahogany. Softwoods are conifers or evergreens, which are cone or needle bearing trees. Some common types of those are pine, fir, cedar, and redwood. The terms soft and hard wood do not necessarily refer to the woods strength properties. In fact some soft woods are actually harder than hardwoods, such as southern yellow pine, which is a very popular choice for construction grade lumber. A tree is made mainly of the sapwood and heartwood, but there are other pa...

Ellen Johnson-Sirleaf, Liberias Iron Lady

Ellen Johnson-Sirleaf, Liberias Iron Lady Ellen Johnson was born on  October  29, 1938, in Monrovia, the capital of Liberia, amongst the descendants of original colonists of Liberia (ex-African slaves from America, who promptly on arrival set about enslaving the indigenous people using the social system of their old American masters as a basis for their new society). These descendants are known in Liberia as Americo-Liberians. Causes of Liberias Civil Conflict The social inequalities between indigenous Liberians and the Americo-Liberians have lead to much of the political and social strife in the country, as leadership bounced between dictators representing opposing groups (Samuel Doe replacing William Tolbert, Charles Taylor replacing Samuel Doe). Ellen Johnson-Sirleaf rejects the suggestion that she is one of the elite: If such a class existed, it has been obliterated over the last few years from intermarriages and social integration. Gaining an Education From 1948 to 55 Ellen Johnson studied accounts and economics at the College of West Africa in Monrovia. After marriage at the age of 17 to James Sirleaf, she traveled to America (in 1961) and continued her studies, achieving a degree from the University of Colorado. From 1969 to 71 she read economics at Harvard, gaining a masters degree in public administration. Ellen Johnson-Sirleaf then returned to Liberia and began working in William Tolberts (True Whig Party) government. A Start in Politics Ellen Johnson-Sirleaf served as Minister of Finance from 1972 to 73 but left after a disagreement over public spending. As the 70s progressed, life under Liberias one-party state became more polarised- to the benefit of the Americo-Liberian elite. On April 12, 1980, Master Sergeant Samuel Kayon Doe, a member of the indigenous Krahn ethnic group, seized power in a military coup and President William Tolbert was executed along with several members of his cabinet by firing squad. Life under Samuel Doe With the Peoples Redemption Council now in power, Samuel Doe began a purge of government. Ellen Johnson-Sirleaf narrowly escaped- choosing exile in Kenya. From 1983 to 85 she served as Director of Citibank in Nairobi, but when Samuel Doe declared himself president of the Republic in 1984 and unbanned political parties, she decided to return. During the 1985 elections, Ellen Johnson-Sirleaf campaigned against Doe and was placed under house arrest. An Economists Life in Exile Sentenced to ten years in prison, Ellen Johnson-Sirleaf spent just a short time incarcerated, before being allowed to leave the country once again as an exile. During the 1980s she served as Vice President of both the African Regional Office of Citibank, in Nairobi, and of (HSCB) Equator Bank, in Washington. Back in Liberia civil unrest erupted once more. On 9 September 1990, Samuel Doe was killed by a splinter group from Charles Taylors National Patriotic Front of Liberia. A New Regime From 1992 to 97 Ellen Johnson-Sirleaf worked as Assistant Administrator, and then Director, of the UN Development Program Regional Bureau for Africa (essentially an Assistant Secretary-General of the UN). Meanwhile, in Liberia, an interim government was put in power, led by a succession of four un-elected officials (the last of whom, Ruth Sando Perry, was Africas first female leader). By 1996 the presence of West African peacekeepers created a lull in the civil war, and elections were held. A First Attempt at the Presidency Ellen Johnson-Sirleaf returned to Liberia in 1997 to contest the election. She came second to Charles Taylor (gaining 10% of the vote compared to his 75%) out of a field of 14 candidates. The election was declared free and fair by international observers. (Johnson-Sirleaf campaigned against Taylor and was charged with treason.) By 1999 civil war had returned to Liberia, and Taylor was accused of interfering with his neighbors, fomenting unrest and rebellion. A New Hope from Liberia On 11 August 2003, after much persuasion, Charles Taylor handed power over to his deputy Moses Blah. The new interim government and rebel groups signed an historic peace accord and set about installing a new head of state. Ellen Johnson-Sirleaf was proposed as a possible candidate, but in the end, the diverse groups selected Charles Gyude Bryant, a political neutral. Johnson-Sirleaf served as head of the Governance Reform Commission. Liberias 2005 Election Ellen Johnson-Sirleaf played an active role in the transitional government as the country prepared for the 2005 elections and eventually stood for president against her rival the ex-international footballer, George Manneh Weah. Despite the elections being called fair and orderly, Weah repudiated the result, which gave a majority to Johnson-Sirleaf, and the announcement of Liberias new president was postponed, pending an investigation. On  November 23, 2005, Ellen Johnson-Sirleaf was declared the winner of the Liberian election and confirmed as the countrys next president. Her inauguration, attended by the likes of US First Lady Laura Bush and Secretary of State Condoleezza Rice, took place on Monday, January 16, 2006.Ellen Johnson-Sirleaf, the divorced mother of four boys and grandmother to six children, is Liberias first elected female president, as well as the first elected female leader on the continent.

Retail marketing Essay Example | Topics and Well Written Essays - 2250 words

Retail marketing - Essay Example They take small supplies from the suppliers and then sell them in an open market. They need to keep their eyes on every aspect of the market. In fact they are the real salesmen of the products. The normal buyer goes to the retailers for shopping. A normal buyer does not have access to the manufacturers or the suppliers. Simply, a retail shop is the last place in the chain of selling the products that is from the producer to the consumer. Before analyzing the marketing strategies to be adopted by retailers we need to understand what the retailers and public relationship actually are and what their functions are. This will make us capable enough to make some strategies for the retailers to achieve good PR coverage. RETAILERS Business dictionary defines retailers as â€Å"A business or person that sales goods to the consumers, as opposed to a wholesaler or supplier who normally sell their goods to another business†. A place where a retailer commences business is known as retail s tore or departmental store. A departmental store is defined as "The department store is characterized by a store with wide variety and deep assortment and good level of customer service. An example is the shopping center to attract consumers who value comfort, safety, quality, famous brands and greater variety of options in specialty stores. The variety stores are those that offer a wide variety of products and limited services and low prices. They sell similar products that could be found in department stores, but usually are not brands, or brands of self-standard of quality and service system is self service† (Kotler, 2000, p. 129) There are certain characteristics of retailers that make them different from producers and whole sellers. They are like they deal in different varieties of the products where as producers produce the products of their brand only. Retailers have a very limited and small percentage of total consumers and they try to satisfy consumers by providing di fferent types of the products and acting as a bridge between the producers and the consumers. Retailers establish and maintain a permanent contact with the consumers and they purchase as well as sell small quantities of the many products. Retailers perform different functions for different stake holders. They may include functions for the consumers, suppliers, and manufacturers. The main general functions include sale of goods and establishing a good relationship with the consumers. A retailer acts as a middle man between producers and the consumers. Moreover he acts as an advisor to both the supplier and the buyer. He also acts as a marketing agent for different companies as he attracts consumers by briefing them about different products. The functions that are specifically performed for the customers are provision of a good stock of different finished products and maintaining enough stock of the goods to fulfill desirable demand of the normal consumers. A retailer does not bind hi mself to sale the products of some specific producer he even sales products of two competitors. Hence he offers a variety of products to the consumers. Nowadays most of the retailers also offer free home delivery service and very few of them charge for such a service. In case of any fault or dissatisfaction from the products purchased, a retailer offers after sales

Energy production in Britain and its impact on environment and health Essay

Energy production in Britain and its impact on environment and health - Essay Example Energy is one of the most essential needs of human beings. Today, it is used to light up our houses, cook and preserve food, transport people and goods, and many other works.Energy consumption is increasing day by day and is different in developed, developing and underdeveloped nations. In the UK, as in the rest of the industrialised world, an enormous amount of energy is used. The Department of Trade and Industry estimated that final energy consumption by different sector in UK include 36 per cent of energy by transportation sector, 30 per cent by domestic sector, 21 per cent by the industry and 13 per cent by others (Waste online, 2004).The increasing use of energy is not only putting pressure on the economies but also have an irreversible impact on health and the environment. The current modes of energy production are a major source for emissions of carbon dioxide (CO2) into the atmosphere which is a direct cause of the enhanced greenhouse effect that is responsible for global cli mate change. In the UK about 70% of industrial emissions of SO2 are due to power industry (CMEAP 1997). Besides, it is estimated that the amounts of particulate matter and nitrogen oxides emitted by power industry are also large (Strupczewski, N.D.).There are various methods of energy production available in UK for the generation of electricity. About 38 per cent comes from gas, followed by coal (32%), nuclear energy (21%), renewable sources (4%) and oils and others (3%) (Waste online, 2004). ... Its usage releases greenhouse gases and other harmful particulates into the atmosphere causing enhanced global warming and acid rain. These are a finite source of energy that will eventually run out and the cost of retrieving them will increase significantly, making this form of energy production more expensive than others. Recent estimates say that in 2006 gas provided 39% of electricity in UK. In 1990 this figure was only 1% and it is predicted to grow further. Gas is also used to heat approximately 70% of homes. One-third of the UK's electricity is produced by coal-fired stations. This figure has come down from two-thirds in 1990. Besides, decisions have been made that one third of existing stations will close by 2015 to comply with European law restricting emissions of sulphur dioxide (Waste online, 2004). Nuclear power is another source of energy for UK. It is generated from the fission of uranium, plutonium or thorium, or by the fusion of hydrogen into helium. The nuclear fission generates heat, which is used to heat water to produce steam. The steam drives turbines which turn generators to produce electricity. The best part of using this fuel is that it releases very low greenhouse gas, the energy generated is very low-cost compared to other sources, and the process is generally clean in relation to fossil fuel use. Though this is a much cleaner fuel than fossil fuels, the risk of using this is that of accidents. An accident at a nuclear power station could result in the release of enormous amounts of highly radioactive material into the atmosphere. Besides nuclear waste can stay dangerously radioactive for thousands of years, and there is still no solution for dealing with it safely. There is also a risk of proliferation of nuclear material. Nuclear waste